Corporate events require careful planning, scheduling, and control--all basic principles of project management. This book, part of the Wiley Events Management Series, guides students through the steps for planning a corporate event.
Foreword.
Preface.
Managing Events in the Corporate World.
The Corporate Event Project Management Process.
The Corporate Event Office and Documentation.
Venue: The Event Site.
Feasibility, Bidding, and Proposals.
Systems and Decisions.
Event Risk Management.
Contract Management.
Web-Enabled Corporate Event.
The Corporate Event Manual.
Costing, Procurement, and Cash Flow.
Demonstrating Value Through Measurement and Analysis.
Appendix 1: Sample Corporate Event Run Sheet and Forms.
Appendix 2: Risk Analysis Sheet.
Index.
