Applies generally accepted project management tools to corporate event planning. * Offers unique, focused coverage dedicated completely to corporate events. * Includes case studies from North and South America, Europe, and the Asian-Pacific area. * Features an accompanying Web site with value-added tools, forms, and checklists.
Foreword. Preface. Managing Events in the Corporate World. The Corporate Event Project Management Process. The Corporate Event Office and Documentation. Venue: The Event Site. Feasibility, Bidding, and Proposals. Systems and Decisions. Event Risk Management. Contract Management. Web-Enabled Corporate Event. The Corporate Event Manual. Costing, Procurement, and Cash Flow. Demonstrating Value Through Measurement and Analysis. Appendix 1: Sample Corporate Event Run Sheet and Forms. Appendix 2: Risk Analysis Sheet. Index.
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