InCitations offers a series of memorable quotes, aphorisms and expressions (that is, citations) and by delving into their history and meaning(s) you will find ways of applying - or just pondering on - them that incite insight and add to a sense of smartness. The range of inspiring quotes, aphorisms and words provided aim to illuminate and trigger debate, conversation and reflection that will enliven and enrich writing and thinking. From the arts to sciences, advertising, psychology and behavioural economics, to myths and classic stories, etymology and punctuation, The New Yorker cartoons and TV, this book encompasses it all!