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ABOUT THIS BOOK
Rating the Audience: The Business of Media

£26.99

RATING THE AUDIENCE: THE BUSINESS OF MEDIA

PAPERBACK by Balnaves, Mark (University of Newcastle, Australia); O'Regan, Tom (University of Queensland); Goldsmith, Ben (University of Queensland)

£26.99

ISBN
9781849663410
IMPRINT
BLOOMSBURY ACADEMIC
 
 
EDITION
PUBLISHER
BLOOMSBURY PUBLISHING
FOR DELIVERY
PRINTED ON DEMAND - EXPECTED 5-7 DAYS
FORMAT
PAPERBACK
PAGES
296 pages
PUBLICATION DATE
21 OCT 2011

DESCRIPTION

Knowing, measuring and understanding media audiences have become a multi-billion dollar business. But the convention that underpins that business, audience ratings, is in crisis. Rating the Audience is the first book to show why and how audience ratings research became a convention, an agreement, and the first to interrogate the ways that agreement is now under threat. Taking a historical approach, the book looks at the evolution of audience ratings and the survey industry. It goes on to analyse today's media environment, looking at the role of the internet and the increased difficulties it presents for measuring audiences. The book covers all the major players and controversies, such as Facebook's privacy rulings and Google's alliance with Nielsen. Offering the first real comparative study, it will be critical for media students and professionals.

CONTENTS

Why the Ratings are Important; The Convention; The Panel and the Survey; The Audit; The Technologies of Counting; The Ratings Provider; The Networks (and Broadcasters); Advertisers and Planners; The Audience; The Critics; The Future of Ratings