Business Economics brings together three authors with extensive experience in teaching both business and economics students. The text provides a clear and easy-to-read guide to the practical uses of economics in a business environment. Recent examples and cases throughout the text demonstrate the key economic issues facing the business world. Now covering the global economy, Brexit, the gig economy and international trade theories, the third edition ensures that students are up to date with the latest developments in business economics.
Part I: The Economic and Business Environment 1. What Is Business Economics? 2. Economics and Business Decision Making 3. The Business Environment Part II: Microeconomics - The Market System 4. Supply and Demand: How Markets Work 5. Elasticity and Its Applications 6. Governments and Markets Part III: Microeconomics - The Limitations of Markets 7. Market Failure 8. The Consumer and Consumer Behaviour Part IV: Microeconomics - The Economics of Firms in Markets 9. Costs and Revenues in Production 10. Business Goals and Behaviour 11. Firm Behaviour and the Organization of Industry 12. Market Structures - Perfect Competition 13. Market Structures - Monopoly 14. Market Structures - Imperfect or Monopolistic Competition 15. Market Structures - Oligopoly 16. Corporate Strategy and Pricing Policy Part V: Microeconomics - Factor Markets 17. Factor Markets 18. Financial Markets Part VI: Introduction to Macroeconomics 19. The Macroeconomic Environment 20. Aggregate Demand and Aggregate Supply as a Model to describe the Economy 21. Government Economic Policy and the Effect on Business: Fiscal, Monetary and Supply-Side Policy Part VII: Global Business and Economics 22. The Global Economy 23. Issues in Global Business and Economics
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