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Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps

Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps

Paperback by Hitchens, Paul; Hitchens, Julia

Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps

£8.99

ISBN:
9781473627550
For delivery:
Estimated Despatch 20 - 21 Sep 2021
Brand Management In A Week: How To Be A Successful Brand Manager In Seven Simple Steps

Description

Brand management just got easier Successful brands provide meaning: a higher purpose, a vision of a better future, a code of values, and a culture that drives performance. Brands with meaning stand out in their marketplace and attract like-minded people: customers, employees, suppliers and investors. Successful brand management clearly differentiates organizations, products and services from their competitors and inspires advocacy from all stakeholders. Building a strong brand takes much more than a week: it requires an on-going commitment to excellence. This updated second edition of Brand Management In A Week provides a proven seven-day program on the principles of brand management. It takes you from the conceptual and planning stage through to implementation and sustainability. It's packed with tips and insights gained from decades of industry experience to help you jump-start your brand and give you the tools and confidence to manage it through the hurdles of the business landscape. Each of the seven chapters in Brand Management In A Week covers a different aspect: - Sunday: Determine your brand focus - Monday: Define your brand strategy - Tuesday: Express your brand through its identity - Wednesday: Evolve your brand culture - Thursday: Build your employer brand - Friday: The importance of design - Saturday: Sustaining the brand

Contents

1: Introduction 2: Sunday - Determine your brand focus 3: Monday - Define your brand strategy 4: Tuesday - Express your brand through its identity 5: Wednesday - Evolve your brand culture 6: Thursday - Build your employer brand 7: Friday - The importance of design 8: Saturday - Sustaining the brand 9: Further reading 10: Surviving in tough times 11: Answers

Publisher:
John Murray Press
Imprint:
Teach Yourself
Format:
Paperback
Pages:
128 pages
Publication Date:
10 Mar 2016
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