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ABOUT THIS BOOK
Managing Media Work

£49.99

MANAGING MEDIA WORK

PAPERBACK by Deuze, Mark

£49.99

ISBN
9781412971249
IMPRINT
SAGE PUBLICATIONS INC
EDITION
PUBLISHER
SAGE INC
FOR DELIVERY
IN STOCK AT THE PUBLISHER - EXPECTED 5-7 DAYS
FORMAT
PAPERBACK
PAGES
320 pages
PUBLICATION DATE
13 OCT 2010

DESCRIPTION

This book explores the ways media industries function, how media professionals manage their careers, how media industries engage with creativity and innovation, and how to make sense of this in ways to empower aspiring professionals (as well as those who want to research media management and production). While students who want to enter a media industry may understand the impact the industry has on audiences and politics (as these are the dominant areas of mass communications research and courses offered), these students generally are not empowered to understand how and why the industry works as it does, nor how contemporary worldwide societal shifts and trends - such as globalization, digitalization, convergence, and individualization - affect the everyday managerial and creative practices in the industry. Mark Deuze addresses and answers these issues and needs.

CONTENTS

Preface Managing Media Work - Mark Deuze SECTION I: MANAGEMENT AND THE CREATIVE INDUSTRIES Media Management Theory and Practice - Bozena Mierzejewska The Management of the Creative Industries: from Content to Context - Chris Bilton Managing Strategy and Maximizing Innovation in Media Organizations - Lucy Kung SECTION II: MEDIA WORK, POLICY AND ECONOMICS New Media Policies - Terry Flew Global Deregulation and Media Corporations - Philip Napoli The International Division of Cultural Labor - Toby Miller SECTION III: MEDIA PROFESSIONS Journalism in a Network - Jane Singer Atypical Newswork, Atypical Media Management - Mark Deuze and Leopoldina Fortunati On the Wisdom of Ignorance: Knowledge and the Management of Contemporary News Organizations - Pablo Boczkowski Understanding Multinational Media Management - Tim Marjoribanks The Organization of Film and Television Production - Keith Randle Producing Filmed Entertainment - Alisa Perren New Firms in the Screen-based Media Industry: Startups, Self-employment, and Standing Reserve - Charles Davis Connecting the Dots: Structure, Strategy and Subjectivity in Entertainment Media - Susan Christopherson Advertising: Structure, Agency or Agencement? - Liz McFall From Full-Service Agency to 3-D Marketing Consultants: 'Creativity' and Organizational Change in Advertising - Sean Nixon Advertising Management and Professional Identity in the Digital Age - Chris Hackley and Amy Rungpaka Tiwsakul Managing Global Public Relations in the New Media Environment - Marina Vujnovic and Dean Kruckeberg The Culture of Gamework - Aphra Kerr Same as the Old Boss? Changes, Continuities, and Careers in the Digital Music Era - Eric Harvey Life is a pitch : Managing the Self in New Media Work - Rosalind Gill SECTION IV: FUTURE PERSPECTIVES Managing Media Companies through the Digital Transition - Annet Aris Notes on Organized Networks: Urgent Aphorisms for the Connected Multitides - Geert Lovink and Ned Rossiter