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Grounded Theory (PDF eBook)

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GROUNDED THEORY (PDF EBOOK)

EBOOK by Goulding, Christina
ISBN
9781412932226
IMPRINT
SAGE PUBLICATIONS LTD
 
 
EDITION
PUBLISHER
SAGE PUBLICATIONS
FOR DELIVERY
DOWNLOAD NOW
FORMAT
EBOOK
PAGES
186 pages
PUBLICATION DATE
17 MAY 2002

DESCRIPTION

Written with a clarity of style and a practical slant throughout, Grounded Theoryrepresents a primer for organizational, business, and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis. In a similar vein, it also should be a hugely important resource for researchers. It aims to both properly contextualizegrounded theory by looking at its background, characteristics and the different sides of the argument of its potential for the researcher, but also to outline how the approach may be applied within a research context.Grounded Theory is different from other texts on four levels: It offers an overview of qualitative methods in general and locates grounded theory in this context; It compares and contrasts the various grounded theory approaches in an accessible manner; It offers an in-depth case study for students and researchers to follow/use; And it provides a critique of the methodology itself.Essential reading for advanced students and academics in the fields of organizational and business studies, marketing and management.

CONTENTS

Introduction PART ONE: PHILOSPHY, PRINCIPLES AND PROCEDURES The Qualitative Turn in Management Research Grounded Theory Evolutionary Developments and Fundamental Processes Getting Started Data Collection and Sampling Analyses, Interpretation and the Writing Process PART TWO: GROUNDED THEORY: AN ILUSTRATION OF THE PROCESS Researching the Consumer Experience An Illustration of the Grounded Theory Method The Identification and Explanation of Concepts and Categories PART THREE: SOME CONCLUDING REMARKS A Critical Review of the Methodology