Now in its fifth edition, Strategy takes a truly global perspective. Retaining the unique 'paradox' approach of the previous editions whereby a series of contrasting viewpoints, readings and cases are provided to invite student and professional discussion and debate, this new edition takes the approach one step further to acknowledge the developmental role which China and India have had in the business world, and includes strategic thinking philosophies from these countries. Unlike many other books on the subject, the philosophy at the heart of Bob de Wit's Strategy text is that an understanding of the topic of strategy can only be gained by grappling with a wider diversity of insights from many prominent thinkers, and the clear recognition that there is no simple answer to the question of what strategy is. This new edition bridges West and East, North and South, with readings, cases, quotes, and insights from around the globe.
Section 1. Strategy 1. Introduction 2. Strategizing 3. Missioning and visioning Section 2. Strategy Content 4. Business level strategy 5. Corporate level strategy 6. Network level strategy Section 3. Strategy Process 7. Strategy formation 8. Strategic change 9. Strategic innovation Section 4. Strategy Context 10. Industry context 11. Organizational context 12. International context Section 5. Cases