In a fast-moving global industry, how can anyone know what the next trend will be? Fashion Trends: Analysis and Forecasting offers a clear pathway into the theory and practice of forecasting fashion, using professional case studies to demonstrate each technique and concept. This revised edition includes an updated model of the fashion trend analysis and forecasting process and expanded coverage of social media, digital influencers, sustainability and social responsibility. There are also first-hand visual materials relating to forecasts from leading firms.With the rise of individualism and concern for the sustainable world, the authors also walk you through the 'end of fashion' and what comes next, including: recycled and upcycled fashion, garment rental, subscription services, the circular economy, transparency and traceability, and the role of forecasting in encouraging sustainable lifestyles.Key topics The characteristics of an innovation The influence of consumer groups Long- and short-term fashion forecasting Sociocultural factors and their influence on trends Fashion professionals' roles in creating and supporting trends Consumer and industry trends accelerating product innovation and diffusion Changing trend forecasting formats The influence of trend forecasting on business decisions
Introduction References 1. The Basics of Fashion Trends and Forecasting Objectives Introduction to Fashion Trend Terminology Fashion Trends in Context The Framework for Fashion Change Introduction to Fashion Forecasting Terminology Historical Overview of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 2. Consumers' Role in Fashion Adoption Objectives The Innovation Adoption Process Factors Influencing the Rate of Adoption: Attributes of the Innovation Factors Influencing the Rate of Adoption: Consumer Adopter Categories Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 3. The Process and Methods of Fashion Trend Analysis and Forecasting Objectives The Process of Fashion Trend Analysis and Forecasting The Methods of Fashion Trend Analysis and Forecasting Future of Fashion Forecasting Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 4. The Role of Fashion Industry Professionals in Trend Development and Forecasting Objectives The Role of Fashion Industry Professionals in Creating and Supporting Trends The Role of Developers, Gatekeepers, and Promoters Forecasting as an Integrated Process Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 5. Consumer and Industry Accelerators of Fashion Innovations and Diffusion Objectives The Style-Confident Consumer Industry Technology Trends that Accelerate Product Innovation and Diffusion Industry Technology Trends that Accelerate Consumer-Inspired Product Innovation Digital Technology that Facilitates Opinion Leadership and Innovation Diffusion Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 6. Social Responsibility and Sustainability Related to Fashion Trends and Forecasting Objectives Definitions of Social Responsibility and Sustainability Increased Waste Due to Rapid Diffusion of Innovation The Influences of Social Responsibility and Sustainability on Fashion Trends Cost Issues Associated with Environmental Improvements and Programs to Encourage Socially Responsible Firms Chapter Summary and Key Terms Questions for Review and Discussion Suggested Readings References 7. Formats of Trend Forecasts and the Influences of Trend Forecasting on Business Decisions Objectives Formats of Trend Forecasts The Influences of Trend Forecasting on Business Decisions Chapter Summary and Key Terms Question for Review and Discussion Suggested Readings References
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
