Please enable javascript to use this site
£43.99
Emery: Sustainable Marketing
Part One: Marketing for sustainablility: people, planet, prosperity 1. Sustainable marketing 2. The backdrop to sustainability Part Two: Understanding the nature of consumptionand consumer behaviour 3. Understanding attitudes towards consumption and sustainability 4. The evolution of sustainable segmentation Part Three: Marketing as an agent of change 5. Motivating behavioural change 6. Reconciling product sustainability 7. Addressing supply chain sustainability 8. Communicating sustainability Part Four: Implementation 9. Managing sustainable change 10. The future for sustainability: Raising the game, changing the game
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
