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International Business: A Managerial Perspective, Global Edition (PDF eBook) 9th edition


International Business: A Managerial Perspective, Global Edition (PDF eBook) 9th edition

eBook by Griffin, Ricky W./Pustay, Michael

International Business: A Managerial Perspective, Global Edition (PDF eBook)

£43.99

ISBN:
9781292313795
Publication Date:
05 Aug 2019
Edition:
9th edition
Publisher:
Pearson
Pages:
624 pages
Format:
eBook
For delivery:
Download available
International Business: A Managerial Perspective, Global Edition (PDF eBook)

Description

For courses in international business. Successfully prepare students for the international marketplace International Business illustrates how successful managers must function in a competitive world. Packed with current examples that reflect the vibrancy of the international business field, this student-friendly text offers a managerial approach that keeps an emphasis on skills development, emerging markets, and geographical literacy. It also greatly emphasises cultural literacy and gives students the tools to effectively communicate with foreign business representatives. The 9th Edition features new cases, boxes, and analyses reflecting the latest challenges and opportunities confronting international businesses, so students are prepared to successfully conduct business with organisations worldwide. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.

Contents

PART 1: THE WORLD'S MARKETPLACES 1. An Overview of International Business 2. Global Marketplaces and Business Centers 3. Legal, Technological, Accounting, and Political Environments 4. The Role of Culture 5. Ethics and Social Responsibility in International Business PART 2: THE INTERNATIONAL ENVIRONMENT 6. International Trade and Investment 7. The International Monetary System and the Balance of Payments 8. Foreign Exchange and International Financial Markets 9. Formulation of National Trade Policies 10. International Cooperation Among Nations PART 3: MANAGING INTERNATIONAL BUSINESS 11. International Strategic Management 12. Strategies for Analyzing and Entering Foreign Markets 13. International Strategic Alliances 14. International Organization Design and Control 15. Leadership and Employee Behavior in International Business PART 4: MANAGING INTERNATIONAL BUSINESS OPERATIONS 16. International Marketing 17. International Operations Management 18. International Financial Management 19. International Human Resource Management and Labor Relations

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