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Essentials of Marketing PDF eBook (PDF eBook) 7th edition

Essentials of Marketing PDF eBook (PDF eBook) 7th edition

eBook by Blythe, Jim/Martin, Jane

Essentials of Marketing PDF eBook (PDF eBook)


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Essentials of Marketing PDF eBook (PDF eBook)


Essentials of Marketing,provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit TheeBooks products do not have an expiry date. You will continue to access yourdigitalebookproducts whilst you have yourBookshelf installed.


BRIEF CONTENTS List of tables List of figures Preface Acknowledgements 1 What do marketers do? 2 The marketing environment 3 Consumer and buyer behaviour 4 Segmentation, targeting and positioning 5 Market research 6 Products, branding and packaging 7 Pricing strategies 8 Distribution 9 Marketing communications and promotional tools 10 Marketing planning, implementation and control 11 Services marketing 12 Sustainable marketing Glossary Index

7th edition
384 pages
Publication Date:
13 Mar 2019

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