INNOVATION IN ACTION
The Innovation Book is your roadmap to creating powerful innovations that deliver success in a competitive world.
It answers the following questions:
· How do you become a more innovative thinker?
· How do you lead and manage creative people?
· How can you use innovation tools to get the best results?
· How can you engage people with innovation?
· How do you avoid pitfalls, problems and screw-ups?
With a practical bite-size format, The Innovation Book will help you tackle the really important challenges and seize the most valuable opportunities.
"Inspired, ambitious and complete - a must-read for anyone interested in innovation, creativity and invention."
Tom McMail, Ex-Microsoft Strategic Collaborations Director & Academic Innovations Manager
"Strips big ideas down to their essence, making the complicated understandable and turning the theoretical into real-world practical. Recommended."
Broc Edwards, SVP, Director of Learning & Leadership
About the author
Author's acknowledgements
Publisher's acknowledgements
Introduction
How to use this book?
What is innovation?
part one: Your creative self
Nurturing your creative genius
Seeing what others do not see
Becoming a more powerful innovator
Giving up old ideas for better ideas
part two: Leading innovators
Building a better, bigger brain
Organising people for innovation
Creating powerful innovation culture
Motivating innovators
part three: Creating innovation
Using the power of (creative) rebels
Making new ideas useful
Grinding your way from insight to (successful) innovation
Measuring (unmeasurable) innovation