Do you ever wonder why an airline's communication strategy can crash and burn in a crisis? A lack of understanding an acceptable aviation communication strategy can, in this fast world of social media, ruin a company's credibility in the aviation industry.
Aviation Communication: Strategy and Messages for Ensuring Success and Preventing Failures is the first go-to book to reveal to everyone in the aviation industry how to stop an organization's communication strategy from becoming the tragedy-after-the-tragedy that we've seen so often. In such instances, after the media go home, the economic, political, regulatory, and legal effects can linger for years. The strategies and messages in this book show how to prevent this along with the ultimate safety net used by those who have been successful. Readers will learn to prevent catastrophic communication mistakes with strategic templates for a wide array of scenarios, as well as 25 specific techniques that give the actual words to use to deliver the book's messages.
This book is a must-have for the international aviation business community as a tri-functional induction, training, and reference tool.
Introduction 1 Introduction to aviation communication - it's more than you think! 2 Aviation terminology and communication techniques: the basic building blocks and connective tissue 3 The 4-point formula - your absolute safety net 4 The accident investigation process and associated scenarios: who is really in charge? 5 Strategy and messages: establishing the foundation for success or failure - the meat and the bones 6 Controversial questions and answers - situational awareness - dos and don'ts: help to back out of that corner! 7 Communication response worksheets - learning to plan it all before something happens 8 Sample press statements: the accident and beyond with the how and the why 9 Social media and aviation communication: when and when not? 10 Case study - Allegiant Air, FAA, and 60 Minutes 11 Summary of mistakes and countermeasures
