Get social with the bestselling social media marketing book
No person can ignore social media these days--and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram--and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble--in the way you want it to be.
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff--like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest--you'll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
Blend your social side with your traditional marketing presence
Become more engaging and metric your success
Get to know your fans with user data
Wherever you're coming from--social media strategist, site manager, marketer, or something else--social media is where your customers are. This book shows you how to be there, too.
Introduction 1
Book 1: The Social Media Mix 5
Chapter 1: Making the Business Case for Social Media 7
Chapter 2: Tallying the Bottom Line 27
Chapter 3: Plotting Your Social Media Marketing Strategy 47
Chapter 4: Managing Your Cybersocial Campaign 69
Book 2: Cybersocial Tools 89
Chapter 1: Discovering Helpful Tech Tools 91
Chapter 2: Leveraging SEO for Improved Visibility 115
Chapter 3: Optimizing Social Media for Internal and External Searches 147
Chapter 4: Using Social Bookmarks, News, and Share Buttons 171
Book 3: Content Marketing 193
Chapter 1: Growing Your Brand with Content 195
Chapter 2: Exploring Content-Marketing Platforms 205
Chapter 3: Developing a Content-Marketing Strategy 233
Chapter 4: Getting Your Content to the Masses 245
Book 4: Twitter 255
Chapter 1: Using Twitter as a Marketing Tool 257
Chapter 2: Using Twitter as a Networking Tool. 271
Chapter 3: Finding the Right Twitter Tools 287
Chapter 4: Social Listening with Twitter 299
Chapter 5: Hosting Twitter Chat 305
Book 5: Facebook 319
Chapter 1: Using Facebook as a Marketing Tool 321
Chapter 2: Creating and Sharing Content on Facebook 343
Chapter 3: Advertising and Selling on Facebook 361
Chapter 4: Streaming Live Video on Facebook 373
Book 6: LinkedIn 383
Chapter 1: Promoting Yourself with LinkedIn 385
Chapter 2: Promoting Your Business with LinkedIn. 403
Chapter 3: Using LinkedIn as a Content Platform 421
Book 7: Getting Visual 431
Chapter 1: Pinning Down Pinterest 433
Chapter 2: Snapchatting It Up! 465
Chapter 3: Getting Started with Instagram 485
Chapter 4: TikTok(ing) Around the Clock 507
Chapter 5: Watching and Listening: Videos, Podcasts, and Your Brand 519
Book 8: Other Social Media Marketing Sites 533
Chapter 1: Weighing the Business Benefits of Minor Social Sites 535
Chapter 2: Maximizing Stratified Social Communities 547
Chapter 3: Profiting from Mid-Size Social Media Channels 575
Chapter 4: Integrating Social Media 583
Chapter 5: Advertising on Social Media 601
Book 9: Measuring Results and Building on Success 629
Chapter 1: Delving into Data 631
Chapter 2: Analyzing Content-Sharing Metrics 645
Chapter 3: Analyzing Twitter Metrics 659
Chapter 4: Analyzing Facebook Metrics 669
Chapter 5: Measuring Other Social Media Networks 677
Chapter 6: Comparing Metrics from Different Marketing Techniques 687
Chapter 7: Making Decisions by the Numbers 707
Index 721
