Artist Management for the Music Business




New product available - 9780815392668
318 pages
04 SEP 2014


With the evolution of the music business and the shifting influence of large record labels, the artist manager is now - more than ever - at the center of an artist's career. Artist managers are tasked with keeping abreast of the music industry and supporting the artists under their management while simultaneously managing their own careers. Including key industry insights, exclusive planning guidance, management tools, and strategies for a successful career, Artist Management for the Music Business has the tools to support any new or experienced artist manager. Through its analysis of over a dozen case studies, lessons, and contract examples, author Paul Allen provides a focused look at managing artists' careers. This follow-up to the best-selling second edition features a new chapter on entrepreneurship including detailed information on how to run an artist management enterprise as a business and includes coverage of anticipating risks, reacting to challenges, and basic money management. The chapter also contains additional sections on the effective use of social media, the Web, and handling online promotion. For additional resources, visit the book's website at


Acknowledgments Introduction 1 Professional artist management and its principles Considering artist management as a profession Be creative, informed, and connected Understand people and business Functions of management Planning Organizing Leading and directing Controlling Artist management skills and personal traits Understanding human nature Leadership Coaching Networking Social Communication Other skills Building a career in artist management 2 Preparing to manage Management is part of a big business Acquiring the knowledge Understanding the nature of artist management Making decisions Managing pressure Managers are inconspicuous An understanding of power in the music business The power of money The power of access The power of your latest success The power of your body of work Power carries a responsibility to give back The manager as an entrepreneur 3 Entrepreneurship and basic money management The tools for the artist management entrepreneur Education Experience Vision Business plan The skills and characteristics of the entrepreneur manager Money management: yours and theirs Basic money management Tracking your company's money Funding your company at startup Final thoughts 4 The artist: Preparing to be managed Being commercial is not selling out Know who you are artistically Get experience Social media and networking Be professional Be prepared for management Plan to be patient 5 Lessons in artist management: From Elvis to Ozzy and from Usher to Michael Tom Parker Lessons learned Rene Angelil: Targeting Lessons learned Michael Jeffreys: Conflicts of interest Lessons learned Peter Grant: A shared belief between the artist and the manager Lessons learned Herbert Breslin: Promoting your artist Lessons learned Joe Simpson: Manage by the Boy Scout motto Lessons learned Jon Landau: Keeping a business focus Lessons learned Bob Doyle: Using your network Lessons learned Andrew Loog Oldham: Exploit your artist's talents Lessons learned Johnny Wright: A matter of timing Lessons learned Lou Pearlman: A matter of trust Lessons learned Sharon Osbourne: A family experience Lessons learned Lukasz Gottwald (Dr Luke): Having it in writing Lessons learned Jonnetta Patton: Managing an artist's image Lessons learned Scott Siman: Reinvention Lessons learned Tohme Tohme: I am not in the music business Lessons learned 6 The artist management contract Negotiating the contract The length of the contract The manager's services to the artist Exclusivity Power of attorney The manager's payment for services Earnings following the contract period The manager's expenses Other sections Contracting with a minor A contract example Review Michael Jackson's final artist management contract 7 A primer for the artist manager Setting and achieving goals Planning a personal budget for the artist Planning and budgeting an event An event plan When and where Invitations Food and beverage The performance Promotion A sample budget Planning tools 8 The artist as a business Understanding target markets Defining an artist's target market Ways to view market segments Branding and image The artist's support team Booking agent Attorney Publicist Manager of new media Business advisors Alternative forms of business for the artist Proprietorship Partnership Corporation Limited Liability Company or Partnership (LLC) The Internet and worldwide web: A primer The importance of a domain name A URL Web hosting services Content Mining digital media for information 9 Income from live performance Booking the performance Business management of live performances Tour management Promoting the performance The promoter The performance contract Merchandise International touring College tours 10 Income from songwriting Copyright Song publishing Income from songwriting Income from song performance Publishing as a negotiating asset 11 Income from recording Recording for large labels Income and expenses for the artist from a recording contract Creating and paying for the recording Artist's income The role of the producer Other expenses charged to the artist Things for which the label customarily pays Current trends in contracts for recording artists Labels and artist management Artists who own or record for independent labels It's business The role of radio in the recording artist's income The business of terrestrial radio The business of satellite and online radio The charts College radio Sponsorships, endorsements, television, and motion pictures 12 Conducting business for the artist Presenting the artist for a recording contract: An exercise in time management Going for the record deal Know the purpose of the meeting and do the homework Prepping for the meeting Planning for results Budget the time Practice the meeting The meeting Should the artist attend the meeting? Ending the meeting Ethics and payola Ethics Payola 13 The artist career plan An introduction to the plan Recording artist business plan About the artist Musical genre Biography Talents Experience Uniqueness of the artist Evaluation of the artist Strengths and weaknesses of the artist Opportunities and threats Action points based on this evaluation Evaluation of the manager Strengths and weaknesses of the manager Opportunities and threats Conflicts of interest Establishment of goals and timelines Major goals for the artist and sample strategies and tactics to achieve them Goals supporting major goals (subordinate to major goals) and sample strategies and tactics to achieve them Setting timelines Development of a marketing plan The state of the industry The target market for the artist Detailed plans to reach the target Business framework Form of the business Personnel requirements Insurance Other The financial plan A personal budget for the artist Budget for career plan Exit strategy The artist in a mature career Planning by the manager to end the relationship The plan outline Recording artist business plan 14 Coaching, leadership, and final advice Coaching Leadership Final advice Appendix A Artist management contract form Appendix B Partnership agreement for members of a band Appendix C Recording contract Appendix D Kesha's artist management contract Appendix E Code of conduct: Music manager's forum in Australia