We love to be entertained. And today's technology makes that easier than ever. Listen to tunes while working out? No problem. Watch a movie on your cell phone? Can do. Get 450 channels of digital entertainment bounced off a satellite and into your vehicleeven while traveling through empty wastelands? Simple. But behind these experiences is a complex industry, dominated by a handful of global media conglomerates whose executives exert considerable influence over the artists and projects they bankroll, the processes by which products are developed, and the methods they use to promote and distribute entertainment. As this set shows, the industries in which commerce, art, and technology intersect are among the most fascinating in all of business.Entertainment is a high-stakes industry where stars are born and flame out in the blink of an eye, where multimillion dollar deals are made on a daily basis, and where cultural mores, for better or worse, are shaped and reinforced. The Business of Entertainment lifts the curtain to show the machinery (and sleight of hand) behind the films, TV shows, music, and radio programs we can't live without. The Business of Entertainment comprises three volumes, covering movies popular music, and television. But it's not all about stars and glitterit's as much about the nuts and bolts of daily life in the industry, including the challenges of digitizing content, globalization, promoting stars and shows, protecting intellectual property, developing talent, employing the latest technology, and getting projects done on time and within budget. Challenges don't end there. There's also advertising and product placement, the power of reviews and reviewers, the cancerous spread of piracy, the battles between cable and satellite operators (and the threat to both from telephone companies), the backlash to promoting gangsta lifestyles, and more. Each chapter is written by an authority in the field, from noted scholars to entertainment industry professionals to critics to screenwriters to lawyers. The result is a fascinating mosaic, with each chapter a gem that provides insight into the industry thathands downgenerates more conversations on a daily basis than any other.
Volume I, Movies Preface Acknowledgments Behind the Greenlight: Why Hollywood Makes the Films it Makes by Jeffrey Hirschberg The Six Faces of Piracy: Global Media Distribution from Below by Ramon Lobato KingKong.com versus LOLTheMovie.com: Toward a Framework of Corporate and Independent Online Film Production by Mary P. Erickson Reacting Synergistically: Batman and Time Warner by Kimberly A. Owczarski 'You believe in pirates, of course ...': Disney's Commodification and 'Closure' of Pirates of the Caribbean by Anne H. Petersen The Business of Race in The Lord of the Rings Trilogy by Sue J. Kim Dream Worlds: Film-Game Franchising and Narrative Form by Harry Brown Co-Opting Independence': Hollywood's Marketing Label by Mary P. Erickson Entertainment in the Margins of the American Film Industry: 'Orion Pictures Presents a Filmhaus Production of A David Mamet Film' by Yannis Tzioumakis Piercing Steven Soderbergh's Bubble by R. Colin Tait Celebrity Juice, Not from Concentrate: Perez Hilton, Gossip Blogs, and the New Star Production by Anne H. Petersen Money and Tears: A Behind-the-Scenes of Celebrity Journalism by Zachary Snider About the Editor and Contributors Volumne II, Popular Music Preface Acknowledgments Songwriting, Creativity and the Music Industry by Phillip McIntyre The Devaluation of Recorded Music: A New Business Model for the Music Industry by Richard Strasser The Macro/International Music Business: Australian Trajectories and Perspectives in a Global Context by Guy Morrow Music Copyright in the 21st Century by Robert McParland Rock Brands by Mike Emery Mapping the Territory: Cultural Authenticity in World Music by Amy M. Corey 'I Gave My Rights Away for A Song': How Billy Bragg Persuaded MySpace to Change its Tune on Ownership by Stephanie Vie 15MB of Fame: Independent Musicians Use of MySpace by Marjorie D. Kibby 'It's Up to You ... No Really, It's Up to You': Radiohead, Big Music, and the Future of the 'Record Industry by Andrew deWaard Radio in the Digital Age by John Allen Hendricks The Business of Radio in the Daily Soundscape: Reshaping and Defining the Music Box in Consumer Culture by Phylis Johnson The Great Globalization Swindle? The Relationship between the Global Economy and Music Reconsidered by Franz Kasper Kronig The Independent Record Store as a Site of Cultural Resistance and Anti-McDonaldization-A Case Study of The House of Records by David Gracon About the Editor and Contributors Volumne III, Television Preface Acknowledgments The Business of Entertainment: Television Fans by Patricia Ventura and Beth Mauldin A Joint (Ad)Venture: The CW Network and the Youth Market by Caryn Murphy U Know U Love Me: New Media, Gossip Girl, and the (Un)Changing Discourses of Girlhood by Anne H. Petersen Why I Love The OfficeAnd Hate NBC by Sue J. Kim Who Wins with NASCAR on ESPN? by Wanda Little Fenimore Show Time: Sundance Meets Corporate America by K. Alex Ilyasova Temporary Resistance: Strategies of Freelance Workers in American Network Television New by Kathleen Ryan The Economic and Business Realities of Reality Television by Richard Crew Reality Television: The Business of Mediating (Extra)Ordinary Life by Valerie Palmer-Mehta and Alina Haliliuc 'The Way of the Gay' Bravo TV, Lifestyle Consumption, and Promotional Culture by Amy Corey The 'Real' O.C.: Laguna Beach, MTV, and the Business of Reality Star Production by Anne H. Petersen
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