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Marketing Research with SPSS (PDF eBook)

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MARKETING RESEARCH WITH SPSS (PDF EBOOK)

EBOOK by Van Kenhove, Patrick/Janssens, Wim/Wijnen, Katrien
ISBN
9780273732280
IMPRINT
FINANCIAL TIMES/ PRENTICE HALL
 
 
EDITION
PUBLISHER
PEARSON
FOR DELIVERY
DOWNLOAD NOW
FORMAT
EBOOK
PAGES
456 pages
PUBLICATION DATE
22 FEB 2010

DESCRIPTION

Suitable for undergraduate students studying Marketing Research.Marketing Research provides a step-by-step treatment of the major choices facing Marketing researchers when using SPSS. Although they may have an understanding of how SPSS works, they may not understand the statistics behind the method. This book bridges the gap.A top author team offer a concise approach to analysing quantitative marketingresearch data in pracice.

CONTENTS

Preface 1. Working with SPSS 2. Descriptive statistics 3. Univariate tests 4. Analysis of variance 5. Linear regression analysis 6. Logistic regression analysis 7. Exploratory factor analysis 8. Confirmatory factor analysis and path analysis using SEM 9. Cluster analysis 10. Multidimensional scaling techniques 11. Conjoint analysis Index