Business Strategy is a compact, plain-speaking textbook for those approaching strategy for the first time. Key features include: international case studies; chapters on current issues such as CSR, emerging markets and new technologies; hot topics: research project areas to investigate, and guru guides: bite-sized bios of key thinkers in the field.
PART I: AN INTRODUCTION TO THE STRATEGIC PROCESS Strategy and strategic management Perspectives on strategy PART II: INTERNAL ANALYSIS The business context, products and services Business competences, activities and processes Knowledge, talent, culture and innovation Financial analysis, audit and performance Information systems and technology Strengths, weaknesses and strategic competence PART III: EXTERNAL ANALYSIS Analysis of the macroenvironment Markets, and analysis of the competitive environment The international and global context Opportunities, threats and strategic position PART IV: THE BUSINESS STRATEGY Competitive advantage and strategy Evaluation and selection of strategies Strategic development: direction and mechanisms PART V: STRATEGIC IMPLEMENTATION AND MANAGEMENT Strategic implementation Change management and leadership PART VI: CONTEMPORARY ISSUES IN BUSINESS STRATEGY The web, new technology and new organisational forms Quality Social responsibility and business ethics Emerging markets and industry superpowers Index.
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