CURRENT BASKET VALUE
£0.00
ABOUT THIS EBOOK
Rethinking Public Relations
SELECT AN EBOOK FORMAT
PDF£32.50

NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).

Adobe Digital Editions (or mobile equivalent) is required to access this eBook

Click for eBook Help & Terms Before You Buy

RETHINKING PUBLIC RELATIONS

EBOOK by Moloney, Kevin
ISBN
9780203030592
IMPRINT
ROUTLEDGE
 
 
EDITION
PUBLISHER
TAYLOR AND FRANCIS
STOCK FOR DELIVERY
DOWNLOAD NOW
FORMAT
EBOOK
PAGES
248 pages
PUBLICATION DATE
01 MAR 2006

DESCRIPTION

All PR, whether for charities or arms manufacturers, is weak propaganda. Though it has its undeniable benefits (it grabs attention and helps circulate more information), it also has costs (such as selective messaging). This extensively revised edition of a classic text fully investigates PR, updating and expanding earlier arguments and building upon the successful first edition with new thoughts, data and evidence. Thought-provoking and stimulating, Rethinking Public Relations 2nd Edition challenges conventional PR wisdom. It develops the accepted thinking on the most important question facing PR - its relationship with democracy - and finds a balance of advantages and disadvantages which leave a residue of concern. It tackles topical issues such as: PR as a form of propaganda which flourishes in a democracy the connections between PR and journalism the media, promotions culture and persuasion. Designed to appeal to final year undergraduates, postgraduates and researchers studying public relations, media and communications studies, this book explores the most important relationship PR has - the connection with democracy - and asks what benefits or costs it brings to politics, markets and the media.