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Business Research Methods

£51.99

BUSINESS RESEARCH METHODS

PAPERBACK by Bell, Emma (Professor of Organisation Studies, Professor of Organisation Studies, The Open University); Bryman, Alan (Professor of Organizational and Social Research, Professor of Organizational and Social Research, Formerly of The University of Leicester); Harley, Bill (Professor of Management, Professor of Management, The University of Melbourne)

£51.99

ISBN
9780198809876
IMPRINT
OXFORD UNIVERSITY PRESS
 
 
EDITION
5TH REVISED EDITION
PUBLISHER
OXFORD UNIVERSITY PRESS
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
688 pages
PUBLICATION DATE
09 NOV 2018

DESCRIPTION

Business Research Methods is the complete introduction to doing business research and is an ideal guide for students embarking on a research project. Developed specifically with business and management students in mind, this textbook explores the nature and purpose of business research and the issues it entails, while also providing students with practical advice through 'Tips and skills' boxes. In addition to a broad range of relevant examples, the book features a substantial discussion of ethics, and a strong emphasis on the most frequent challenges faced by students, such as choosing a research question, planning a project, and writing it up. Fresh voices and perspectives run throughout this edition. New author, Bill Harley, further internationalizes the book's coverage, based on his expertise in the Australian business and management context. Also hear from Amrit, Jordan, Anna, Ed, and Alex - an additional five students whose personal insights and advice in the 'student experience' feature help you avoid common mistakes, and follow their successful strategies when undertaking your own research project. This edition has been extensively revised, updated, and streamlined. Coverage of E-Research is now woven throughout the entire book to reflect the centrality of internet-based research methods. The book is accompanied by a suite of online resources that include: For students: Multiple choice questions Research Project guide Interviews with students Data sets Using Excel in data analysis (in Excel) Web links For lecturers: Test bank Discussion questions PowerPoint slides Lecturer's guide Case studies Figures and plates from the text VLE cartridge

CONTENTS

Part 1: The research process 1. The nature and process of business research 2. Business research strategies 3. Research designs 4. Planning a research project and developing research questions 5. Getting started. reviewing the literature 6. Ethics in business research 7. Writing up business researchPart 2: Quantitative research 8. The nature of quantitative research 9. Sampling in quantitative research 10. Structured interviewing 11. Self-completion questionnaires 12. Asking questions 13. Quantitative research using naturally occurring data. structured observation and content analysis 14. Secondary analysis and official statistics 15. Quantitative data analysis 16. Using IBM SPSS statisticsPart 3: Qualitative research 17. The nature of qualitative research 18. Sampling in qualitative research 19. Ethnography and participant observation 20. Interviewing in qualitative research 21. Focus groups 22. Language in qualitative research 23. Documents as sources of data 24. Qualitative data analysis 25. Computer-assisted qualitative data analysis. using NVivoPart 4: Mixed methods research 26. Breaking down the quantitative/qualitative divide 27. Mixed methods research. combining quantitative and qualitative research