CIM (Chartered Institute of Marketing)

CIM (Chartered Institute of Marketing)

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The CIM recommend books to purchase or to read for each of their Professional Marketing Qualifications.

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Principles and Practice of Marketing

PRINCIPLES AND PRACTICE OF MARKETING

Paperback
Jobber, David; Ellis-Chadwick, Fiona

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100 Practical Ways to Improve Customer Experience: Achieve End-to-End...

100 PRACTICAL WAYS TO IMPROVE CUSTOMER EXPERIENCE: ACHIEVE END-TO-END...

Paperback
Newman, Martin; McDonald, Malcolm

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MYTHS OF BRANDING: A BRAND IS JUST A LOGO,...

Paperback
Bailey, Simon; Milligan, Andy

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Persuasive Copywriting: Cut Through the Noise and Communicate With...

PERSUASIVE COPYWRITING: CUT THROUGH THE NOISE AND COMMUNICATE WITH...

Paperback
Maslen, Andy

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Key Marketing Metrics: The 50+ metrics every manager needs...

KEY MARKETING METRICS: THE 50+ METRICS EVERY MANAGER NEEDS...

Paperback
Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein,...

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Digital Marketing

DIGITAL MARKETING

Paperback
Chaffey, Dave; Ellis-Chadwick, Fiona

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Revealing Britain's Systemic Racism: The Case of Meghan Markle...

REVEALING BRITAIN'S SYSTEMIC RACISM: THE CASE OF MEGHAN MARKLE...

Paperback
Ducey, Kimberley; Feagin, Joe R.

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Official Module Guide - Integrated Communications (CIM Certificate in...

OFFICIAL MODULE GUIDE - INTEGRATED COMMUNICATIONS (CIM CERTIFICATE IN...

Paperback
CIM

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Official Module Guide - Marketing (CIM Certificate in Professional...

OFFICIAL MODULE GUIDE - MARKETING (CIM CERTIFICATE IN PROFESSIONAL...

Paperback
CIM

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Academic Diary 2020-2021

ACADEMIC DIARY 2020-2021

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New Power University, The: The social purpose of higher...

NEW POWER UNIVERSITY, THE: THE SOCIAL PURPOSE OF HIGHER...

Paperback
Grant, Jonathan

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Official Module Guide - Mastering Metrics (CIM Diploma in...

OFFICIAL MODULE GUIDE - MASTERING METRICS (CIM DIPLOMA IN...

Paperback
CIM

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Anxiety and Worry Workbook, The: The Cognitive Behavioral Solution

ANXIETY AND WORRY WORKBOOK, THE: THE COGNITIVE BEHAVIORAL SOLUTION

Paperback
Clark, David A. (PhD, Department of Psychology...

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Official Module Guide - Strategic Marketing (CIM Diploma in...

OFFICIAL MODULE GUIDE - STRATEGIC MARKETING (CIM DIPLOMA IN...

Paperback
CIM

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Beneath the White Coat: Doctors, Their Minds and Mental...

BENEATH THE WHITE COAT: DOCTORS, THEIR MINDS AND MENTAL...

Paperback
Gerada, Clare (Medical Director of the Practitioner...

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Crushing It!: How Great Entrepreneurs Build Business and Influence-and...

CRUSHING IT!: HOW GREAT ENTREPRENEURS BUILD BUSINESS AND INFLUENCE-AND...

Hardback
Vaynerchuk, Gary

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Handbook for Student Nurses, third edition, A: Introducing Key...

HANDBOOK FOR STUDENT NURSES, THIRD EDITION, A: INTRODUCING KEY...

Paperback
Benbow, Wendy; Jordan, Gill; Knight, Anneyce (Bournemouth...

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Shuggie Bain: Winner of the Booker Prize 2020

SHUGGIE BAIN: WINNER OF THE BOOKER PRIZE 2020

Hardback
Stuart, Douglas

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Book You Wish Your Parents Had Read (and Your...

BOOK YOU WISH YOUR PARENTS HAD READ (AND YOUR...

Paperback
Perry, Philippa

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Force of Nonviolence, The: An Ethico-Political Bind

FORCE OF NONVIOLENCE, THE: AN ETHICO-POLITICAL BIND

Paperback
Butler, Judith

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