CIM (Chartered Institute of Marketing)

CIM (Chartered Institute of Marketing)

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CIM READING LISTS TO DOWNLOAD

The CIM recommend books to purchase or to read for each of their Professional Marketing Qualifications.

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Principles and Practice of Marketing

PRINCIPLES AND PRACTICE OF MARKETING

Paperback
Jobber, David; Ellis-Chadwick, Fiona

WAS £56.99 SAVE £2.85

£54.14MORE

100 Practical Ways to Improve Customer Experience: Achieve End-to-End...

100 PRACTICAL WAYS TO IMPROVE CUSTOMER EXPERIENCE: ACHIEVE END-TO-END...

Paperback
Newman, Martin; McDonald, Malcolm

WAS £19.99 SAVE £2.00

£17.99MORE

MYTHS OF BRANDING: A BRAND IS JUST A LOGO,...

Paperback
Bailey, Simon; Milligan, Andy

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£14.24MORE

Persuasive Copywriting: Cut Through the Noise and Communicate With...

PERSUASIVE COPYWRITING: CUT THROUGH THE NOISE AND COMMUNICATE WITH...

Paperback
Maslen, Andy

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Marketing Strategy and Competitive Positioning

MARKETING STRATEGY AND COMPETITIVE POSITIONING

Paperback
Hooley, Graham; Piercy, Nigel; Nicoulaud, Brigitte; Rudd,...

WAS £52.99 SAVE £2.65

£50.34MORE

Marketing Communications: discovery, creation and conversations

MARKETING COMMUNICATIONS: DISCOVERY, CREATION AND CONVERSATIONS

Paperback
Fill, Chris; Turnbull, Sarah

WAS £49.99 SAVE £2.50

£47.49MORE

Key Marketing Metrics: The 50+ metrics every manager needs...

KEY MARKETING METRICS: THE 50+ METRICS EVERY MANAGER NEEDS...

Paperback
Farris, Paul; Bendle, Neil; Pfeifer, Phillip; Reibstein,...

WAS £29.99 SAVE £3.00

£26.99MORE

Digital Marketing

DIGITAL MARKETING

Paperback
Chaffey, Dave; Ellis-Chadwick, Fiona

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£50.39MORE

Student Planner and University Diary 2020-2021

STUDENT PLANNER AND UNIVERSITY DIARY 2020-2021

Paperback
Weyers, Jonathan; McMillan, Kathleen

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£9.49MORE

Official Module Guide - Integrated Communications (CIM Certificate in...

OFFICIAL MODULE GUIDE - INTEGRATED COMMUNICATIONS (CIM CERTIFICATE IN...

Paperback
CIM

WAS £14.44 SAVE £1.44

£13.00MORE

Macmillan Student Planner 2020-21, The: Academic Diary

MACMILLAN STUDENT PLANNER 2020-21, THE: ACADEMIC DIARY

Calendar
Cottrell, Stella

WAS £9.99 SAVE £0.50

£9.49MORE

Official Module Guide - Marketing (CIM Certificate in Professional...

OFFICIAL MODULE GUIDE - MARKETING (CIM CERTIFICATE IN PROFESSIONAL...

Paperback
CIM

WAS £14.44 SAVE £1.44

£13.00MORE

Be Well, Learn Well: Improve Your Wellbeing and Academic...

BE WELL, LEARN WELL: IMPROVE YOUR WELLBEING AND ACADEMIC...

Paperback
Hughes, Gareth

WAS £13.99 SAVE £0.70

£13.29MORE

Official Module Guide - Mastering Metrics (CIM Diploma in...

OFFICIAL MODULE GUIDE - MASTERING METRICS (CIM DIPLOMA IN...

Paperback
CIM

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£13.00MORE

Ultimate University Survival Guide, The: The Uni-Verse

ULTIMATE UNIVERSITY SURVIVAL GUIDE, THE: THE UNI-VERSE

Paperback
Edwards, Jack

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£9.49MORE

Official Module Guide - Strategic Marketing (CIM Diploma in...

OFFICIAL MODULE GUIDE - STRATEGIC MARKETING (CIM DIPLOMA IN...

Paperback
CIM

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£13.00MORE

Stay Organized While You Study: Make the most of...

STAY ORGANIZED WHILE YOU STUDY: MAKE THE MOST OF...

Paperback
Callaghan, Lauren

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£5.09MORE

Stay Balanced While You Study: Make the most of...

STAY BALANCED WHILE YOU STUDY: MAKE THE MOST OF...

Paperback
Thompson, Dr Dominique

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£5.09MORE

Some of Millions: From Breakdown to Breakthrough

SOME OF MILLIONS: FROM BREAKDOWN TO BREAKTHROUGH

Paperback
Bor, Jethro; Cockburn, Patrick

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£9.49MORE

Macmillan Academic Wall Planner 2020-21, The

MACMILLAN ACADEMIC WALL PLANNER 2020-21, THE

Calendar
Study Skills, Macmillan

WAS £4.99 SAVE £0.25

£4.74MORE

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