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Journal of Marketing Communications
£195.00

JOURNAL OF MARKETING COMMUNICATIONS

 

£195.00

PRODUCT CODE
HAMM-MARCOM-SUB
 
 
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DESCRIPTION

Print. 6 issues per year.

The Journal of Marketing Communications is a double-blind peer-reviewed journal devoted to publishing research papers and information concerning all aspects of marketing and corporate communication, branding both corporate and product-related, and promotion management. It is a channel for discussing issues such customer relationship management, integrated marketing communication, together with behavioural foundations of marketing communications and promotion management. The Journal will also consider papers in internal marketing and in the corporate communications domain.