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ABOUT THIS BOOK
Essentials of Business Research: A Guide to Doing Your Research Project
£33.99

ESSENTIALS OF BUSINESS RESEARCH: A GUIDE TO DOING YOUR RESEARCH PROJECT

PAPERBACK BY WILSON, JONATHAN

£33.99

ISBN
9781446257333
IMPRINT
SAGE PUBLICATIONS LTD
 
 
EDITION
2ND REVISED EDITION
PUBLISHER
SAGE PUBLICATIONS LTD
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
376 pages
PUBLICATION DATE
20 JAN 2014

DESCRIPTION

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. Available on publication: www.uk.sagepub.com/jonathanwilson2e. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project. Lecturers/instructors - request a free digital inspection copy here

CONTENTS

1. An Introduction to Business Research2. Developing a Research Topic3. Conducting a Literature Review4. Addressing Ethical Issues5. Establishing a Research Design6. Primary Data Collection7. Using Secondary Data8. Sampling9. Analyzing Quantitative Data10. Analyzing Qualitative Data11. Writing up and Presenting Your Research