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Entrepreneurship and Small Business: Start-up, Growth and Maturity
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ENTREPRENEURSHIP AND SMALL BUSINESS: START-UP, GROWTH AND MATURITY

PAPERBACK BY BURNS, PAUL

£44.99

ISBN
9781137430359
IMPRINT
PALGRAVE
 
 
EDITION
4TH ED. 2016
PUBLISHER
PALGRAVE MACMILLAN
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
584 pages
PUBLICATION DATE
18 MAR 2016

DESCRIPTION

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.

CONTENTS

PART I: ENTREPRENEURSHIP .- 1. Entrepreneurship: The Social and Business Revolution.- 2. The Economics of Entrepreneurship and Public Policy.- 3. The Entrepreneurial Character.- 4. Discovering a Business Idea.- 5. Researching and Evaluating the Business Idea.- PART II: START-UP.- 6. Start-up: Developing Your Business Model.- 7. Adding Values to the Business Model.- 8. Launching the Business.- 9. Legal Foundations.- 10. Operations and Risk.- 11. Financial Management.- PART III: GROWTH.- 12. Growth: Building the Foundations.- 13. Strategies for Growth.- 14. Financing the Business.- 15. From Business Model to Business Plan.- PART IV: MATURITY.- 16. Maturity: Success and Failure.- 17. Family Business.- 18. From Entrepreneur to Entrepreneurial Leader.- 19. Corporate Entrepreneurship.