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A Guide to Starting your own Complementary Therapy Practice
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A GUIDE TO STARTING YOUR OWN COMPLEMENTARY THERAPY PRACTICE

EBOOK BY ALDRED, ELAINE MARY;
ISBN
9780702034916
IMPRINT
ELSEVIER HEALTH SCIENCES
 
 
EDITION
PUBLISHER
ELSEVIER HEALTH SCIENCES
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FORMAT
EBOOK
PAGES
304 pages
PUBLICATION DATE
17 NOV 2006

DESCRIPTION

This step-by-step guide on setting up own complementary health care practice, covers every aspect of starting up a new practice, taking into account the wide range of practice requirements from the very simple (e.g. in therapist's own home) to the more ambitious (e.g. buying premises from which to set up a clinic). It addresses all the legal requirements, detailed and precise financial calculations, and the mechanics of how the therapist goes about making their vision a reality. Day-to-day aspects that need to be considered when the practice is up and running are covered.Gives clear advice on legal and financial requirements, the production of a marketing strategy and the presentation of the precise financial calculations required for a business plan, with worked examplesIncludes detailed information on how to write a business plan, with a numerically linked exampleCovers day-to-day aspects of running a practiceInternational in its approach, the book contains extensive lists of useful web addresses for access to up-to-the-minute informationFinancial templates are supplied as appendicesThe book offers key advice for all therapists - chiropractors, osteopaths, massage therapists and complementary therapists - and is suitable for undergraduates, newly qualified practitioners and experienced practitioners looking to either start up or develop and grow their practice.

CONTENTS

Part I Initial Preparation 1 Where do I start? Brainstorming 2 How do you decide on the type of practice you want? 3 Ways of trading 4 The mechanics of putting the practice together - location, location, location 5 Dealing with professionals in the start up and running of your practice 6 Insurance 7 Contracts 8 Legislation Part II Marketing 9 Marketing introduction 10 Market research 11 Analysing marketing information and preparing it for use 12 Introduction to advertising and public relations 13 Advertising and promotion 14 Public relations Part III Financial Matters 15 Finance introduction 16 Financial considerations for your business plan 17 Putting a business plan together 18 Raising finance Patr IV Procedure 19 Clinic procedure 20 Working with the conventional medical profession 21 Strategies for coping with the demands on you while you are developing your clinic 22 How to deal with money matters now your clinic is open 23 What about the future? Index