CURRENT BASKET VALUE
£0.00
ABOUT THIS EBOOK
The Global Business Environment
£49.00Purchase of this eBook is not allowed from your current location

THE GLOBAL BUSINESS ENVIRONMENT

EBOOK BY MORRISON, JANET;
ISBN
9780230344372
STOCK FOR DELIVERY
NOT AVAILABLE
 
 
EDITION
3RD REVISED EDITION
PUBLISHER
PALGRAVE MACMILLAN
IMPRINT
PALGRAVE MACMILLAN
FORMAT
EBOOK
PAGES
520 pages
PUBLICATION DATE
18 APR 2011

DESCRIPTION

Offering an accessible and engaging introduction to the business environment this new edition of Janet Morrison's highly successful textbook explores the economic, political, social, legal, cultural and technological dimensions that affect businesses. Includes new coverage of emerging economies and the 2008 economic crisis

CONTENTS

Introduction PART I: THE BUSINESS IN THE GLOBAL ENVIRONMENT Introduction to the Business Enterprise Globalisation and the Business Environment PART II: ECONOMIES AND MARKETS National Economies in the Global Environment International Trade and Global Competition Strategies for Globalisation PART III: SOCIETIES IN THE INTERNATIONAL ENVIRONMENT Cultural and Social Environments Political Environments Legal Environments PART IV: GLOBAL ISSUES AND BUSINESS Financial Markets Technology and Innovation Ecology and Climate Change Ethics and Corporate Social Responsibility Conclusions: Globalisation Revisited