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ABOUT THIS EBOOK
Economics for Business
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ECONOMICS FOR BUSINESS

EBOOK BY BEGG, DAVID /WARD, DAMIAN;
ISBN
9780077151492
STOCK FOR DELIVERY
NOT AVAILABLE
 
 
EDITION
4TH REVISED EDITION
PUBLISHER
MCGRAW-HILL
IMPRINT
MCGRAW-HILL
FORMAT
EBOOK
PAGES
560 pages
PUBLICATION DATE
15 APR 2013

DESCRIPTION

Foundations of Economics is ideal for students taking introductory economics modules as part of an interdisciplinary course. Building on the success of the previous editions, the book provides accessible overviews of key economic topics, interweaving these with real-world examples and practical activities to equip students to think for themselves.

CONTENTS

Section 1 - Introduction 1. Economics for Business Section 2 - Understanding Markets 2. Consumers in the marketplace 3. Firms in the marketplace 4. Markets in action Section 3 - Competition and profitability 5. Market Structure and firm performance 6. Strategic rivalry 7. Growth strategies 8. Governing business Section 4 - Domestic Macroeconomics 9. Introduction to the macroeconomy 10. Measuring macroeconomic variables and policy issues 11. Expenditure and fiscal policy 12. Money, banking and interest 13. Inflation, output and economic policy 14. Supply side policies and economic growth Section 5 - Global economics 15. Exchange rates and the balance of payments 16. Globalization