ABOUT THIS BOOK
Exploring Public Relations: Global Strategic Communication

£46.99

EXPLORING PUBLIC RELATIONS: GLOBAL STRATEGIC COMMUNICATION

PAPERBACK by Tench, Ralph; Yeomans, Liz

£46.99

ISBN
9781292112183
IMPRINT
PEARSON EDUCATION LIMITED
EDITION
4TH EDITION
PUBLISHER
HIGHER EDUCATION
FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
612 pages
PUBLICATION DATE

DESCRIPTION

This text is the definitive academic guide on public relations and one of the only texts on the market to take this particular approach to the field. It offers critical analysis of the subject, blended with theory and real-life application, making use of a number of pedagogical features including case studies, exercises and discussion questions for a unique approach to the subject.

CONTENTS

1 Public relations origins: definitions and history 2 Public relations and media 3 Digital and social media 4 Public relations and democracy 5 Community and society: corporate social responsibility (CSR) 6 International and multicultural context of public relations 7 Role of the public relations practitioner 8 Public relations theories: an overview 9 Strategic public relations planning and management 10 Public relations programme research and evaluation 11 Corporate image, reputation and identity 12 Public relations, propaganda and the psychology of persuasion 13 Public relations' professionalism and ethics 14 Media relations 15 Internal communication 16 Managing community involvement programmes 17 Issues management 18 Crisis public relations management 19 Public relations and the consumer 20 Business-to-business public relations 21 Public affairs 22 PR in the world of finance 23 Integrated marketing communications 24 Sponsorship and public relations 25 Corporate communication 26 Non-government organistions and pressure groups 27 Celebrity public relations 28 Strategic communication and social marketing in healthcare 29 What next? Future issues for public relations