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Events Management (PDF)
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EVENTS MANAGEMENT (PDF)

EBOOK BY RAJ, RAZAQ /WALTERS, PAUL / RASHID, TAHIR
ISBN
9781446275528
IMPRINT
SAGE PUBLICATIONS
 
 
EDITION
2ND REVISED EDITION
PUBLISHER
SAGE PUBLICATIONS
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FORMAT
EBOOK
PAGES
400 pages
PUBLICATION DATE
2 JAN 2013

DESCRIPTION

This Second Edition combines a detailed application of theory with practical examples and terminology to provide students with the relevant skills and knowledge essential for a career in Events Management.

CONTENTS

PART ONE: CONCEPT AND MANAGEMENT Introduction to Events Management Events Destinations and Management Event Entrepreneurship Human Resource Management PART TWO: FINANCE AND LAW Financial Management in the Events Industry Costing, Pricing and Capital in Events Industry Project Management and Financing Legal, Security, Safety and Risk Management PART THREE: MARKETING AND MEDIA Event Sponsorship Marketing Process, Communications and Public Relations New Multimedia Technology for Events Organizers PART FOUR: PREPARATION AND OPERATION Events Assessing, Planning and Monitoring Event Logistics: An Integrated Approach Event Production, Design and Lighting PART FIVE: EVENTS AND BEYOND Sustainable Festivals and Events Long-Term Legacy and Impacts The Future of the Events Industry