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Reading lists: Value creation in organisations - managing operations and marketing - PGBM146


Reading lists: Value creation in organisations - managing operations and marketing - PGBM146

Reading list titles for this module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

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Product name
Price
Rating
Buy
Marketing 4.0: Moving from Traditional to Digital
MARKETING 4.0: MOVING FROM TRADITIONAL TO DIGITAL

Kotler, Philip (Kellogg School of Management, Northwestern...

£21.00
£21.00
Recommended

Marketing Strategy and Competitive Positioning
MARKETING STRATEGY AND COMPETITIVE POSITIONING

Hooley, Graham; Piercy, Nigel; Nicoulaud,...

£61.99
£43.99
Recommended

Operations Management (PDF eBook)
OPERATIONS MANAGEMENT (PDF EBOOK)

Slack, Nigel/Brandon-Jones, Alistair

£43.99
Recommended
Operations Strategy (PDF eBook)
OPERATIONS STRATEGY (PDF EBOOK)

Lewis, Mike/Slack, Nigel

£43.99
Recommended
Quality Management for Organizational Excellence: Introduction to Total Quality (PDF eBook)
£43.99
Recommended

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