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Reading lists: Practical PR Strategy and Theory - MED240


Reading lists: Practical PR Strategy and Theory - MED240

Reading list titles for this module

These items are only part of your institution's official Reading Lists - you can use your funds to purchase these. This is not the extensive list and many resources can be found via your programme and course reading lists.

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Product name
Price
Rating
Buy
Basics of Media Writing, The: A Strategic Approach
BASICS OF MEDIA WRITING, THE: A STRATEGIC APPROACH

Kuehn, Scott A.; Lingwall, James Andrew

£103.00
Recommended
Campaigns that Shook the World: The Evolution of Public Relations
CAMPAIGNS THAT SHOOK THE WORLD: THE EVOLUTION OF PUBLIC RELATIONS

Rogers, Danny (Group Editor-in-Chief, the Brand Republic...

£26.99
£26.99
Recommended

Century of Spin, A: How Public Relations Became the Cutting Edge of Corporate Power
£24.99
Recommended
Ethics and Journalism
ETHICS AND JOURNALISM

Sanders, Karen

£175.00
Recommended
Ethics in Public Relations: Responsible Advocacy
ETHICS IN PUBLIC RELATIONS: RESPONSIBLE ADVOCACY

Fitzpatrick, Kathy R.; Bronstein, Carolyn

£103.00
Recommended
Here Comes Everybody: How Change Happens when People Come Together
£15.99
£10.99
Recommended

Manager's Guide to Excellence in Public Relations and Communication Management
£135.00
Recommended
No Logo
NO LOGO

Klein, Naomi

£10.99
Recommended
PR- A Persuasive Industry?: Spin, Public Relations and the Shaping of the Modern Media
£54.99
£35.99
Recommended

PR for Humans: How business leaders tell powerful stories
£15.99
£8.99
Recommended

PR Today: The Authoritative Guide to Public Relations
PR TODAY: THE AUTHORITATIVE GUIDE TO PUBLIC RELATIONS

Morris, Trevor (Richmond University, Harrow); Goldsworthy,...

£43.99
£39.59
Recommended

PR!: A Social History Of Spin
£2.00
Recommended
Public Relations and the Social Web: How to Use Social Media and Web 2.0 in Communications
£22.99
£22.99
Recommended

Public Relations Theory II
PUBLIC RELATIONS THEORY II

Botan, Carl H.; Hazleton, Vincent

£185.00
Recommended
Public Relations: Concepts, Practice and Critique
£48.99
Recommended
Qualitative Research Methods in Public Relations and Marketing Communications
£53.99
Recommended
Share This Too: More Social Media Solutions for PR Professionals
SHARE THIS TOO: MORE SOCIAL MEDIA SOLUTIONS FOR PR PROFESSIONALS

CIPR (Chartered Institute of Public Relations); ...

£23.00
£23.00
Recommended

Share This: The Social Media Handbook for PR Professionals
SHARE THIS: THE SOCIAL MEDIA HANDBOOK FOR PR PROFESSIONALS

CIPR (Chartered Institute of Public Relations)

£17.99
£17.99
Recommended

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