A - Z OF VISUAL IDEAS, THE: HOW TO SOLVE ANY CREATIVE BRIEF

£19.95

DESCRIPTION

The A-Z of Visual Ideas explains the key ideas, sources of inspiration and visual techniques that have been used throughout design history. Showing where ideas and inspiration come from, the book provides numerous strategies to help unlock the reader's creativity. Using a dynamic and easy-to-understand A-Z format, the book reveals techniques that can be exploited to deliver ideas with greater impact, each entry offering a different starting point. Looking at everything from, Art to Zeitgeist, Intuition and Instinct to Happy Accidents and Hidden Messages, the book also features a section explaining how to use the idea or technique, providing readers with an infallible 'tool kit' of inspiration. Including hundreds of inspirational quotes and packed with great examples of advertising campaigns, posters, book and magazine covers and illustrations, this is an indispensable primer that shows design students and professionals how to solve any creative brief.

CONTENTS

Art / Build a bigger picture / Caricature / Cliches seen afresh / Colour / Counter-intuition / Creative collisions / Cryptic communication / Digitality / Dreams and daydreams / Expressions visualized / Eyes / Familiar seen afresh / Finding ideas / Flags / Fusion / Garage genius / Hands / Happy accidents / Hidden messages / Humour / Icons / Illusions / Intuition and instinct / Irony / Irreverence / Juxtaposition / Laughter / Make a face / Map making / Materials / Maths / Mirror mirror / Movies / Museums / Music / Nature / One thing leads to another / Parody / Photographs / Photography / Phototypography / Places of worship / Puns / Put yourself into it / Question / Reinvent / Rescale / Reverse / Satire / Science / Sensation / Shadows / Shock / Signs / Silhouettes / Sketchbooks / So bad it's great / Surprise / Symbols / Telling tales / Tension between text and images / Torn images / Travel / Type / Unexpected messages / Visual metaphors / Word of mouth / Wordplay / X-rays / Zeitgeist