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Managing the Tourist Destination New edition


Managing the Tourist Destination New edition

Paperback by Howie, Frank (Queen Margaret University College)

Managing the Tourist Destination

WAS £60.99   SAVE £9.15

£51.84

ISBN:
9781844800971
Publication Date:
29 May 2003
Edition/language:
New edition / English
Publisher:
Cengage Learning EMEA
Pages:
352 pages
Format:
Paperback
For delivery:
Estimated despatch 1 - 6 May 2024
Managing the Tourist Destination

Description

Fully illustrated with case studies, this book introduces both the theory and practice of destination management and related professional and academic areas. With student exercises, questions and discussion points throughout, Managing the Tourist Destination provides comprehensive textbook coverage for students on higher education and professional courses.

Contents

1. Destinations and the demands of contemporary tourism. 2. Principles and theories. 3. The nature of tourism destinations. 4. Marketing places. 5. Destination planning and policy. 6. The historic-cultural tourist city. 7. Village and small town. 8. The resort. 9. Regional destinations. 10. Protected areas. 11. Future destinations.

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