Place to Space is the essential e-business playbook that will give leaders the insight and confidence they need to operate successfully in both place and space. The book explains how traditional companies can adapt their bricks-and-mortar legacies to complement and bolster their online ventures. Based on extensive research into dozens of e-business initiatives, this book provides the first systematic, practical analysis of eight viable e-business models; an adaptable hybrid model for competing against online pure plays; and revolutionary schematic tools for analyzing current business models and evaluating promising new web initiatives. Through illuminating case studies of Lonely Planet, General Electric, CDNow, Reuters, and others, the authors show how each model works in practice--from how it makes money to the core competencies and critical factors required to implement it.
Preface and Acknowledgments 1 The E-Business Revolution 2 E-Business Model Schematics 3 Atomic E-Business Models and Initiatives 4 Direct to Customer 5 Full-Service Provider 6 Whole of Enterprise 7 Portals, Agents, Auctions, Aggregators, and Other Intermediaries 8 Shared Infrastructure 9 Virtual Community 10 Value Net Integrator 11 Content Provider 12 Combining Atomic Business Models Into Initiatives 13 Choosing and Implementing an E-Business Initiative Appendix: IT Infrastructure Services for E-Business Notes Index About the Authors
