This clear, straightforward textbook embraces the practical reality of actually doing fieldwork. It tackles the common problems faced by new researchers head on, offering sensible advice and instructive case studies from the author's own experience. Barbara Czarniawska takes us on a master class through the research process, encouraging us to revisit the various facets of the fieldwork research and helping us to reframe our own experiences. Combining a conversational style of writing with an impressive range of empirical examples she takes the reader from planning and designing research to collecting and analyzing data all the way to writing up and disseminating findings. This is a sophisticated introduction to a broad range of research methods and methodologies; it will be of great interest to anyone keen to revisit social research in the company of an expert guide.