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Essentials of Business Research: A Guide to Doing Your Research Project 2nd Revised edition


Essentials of Business Research: A Guide to Doing Your Research Project 2nd Revised edition

Paperback by Wilson, Jonathan

Essentials of Business Research: A Guide to Doing Your Research Project

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£35.69

ISBN:
9781446257333
Publication Date:
20 Jan 2014
Edition/language:
2nd Revised edition / English
Publisher:
Sage Publications Ltd
Pages:
376 pages
Format:
Paperback
For delivery:
Estimated despatch 18 Apr 2024
Essentials of Business Research: A Guide to Doing Your Research Project

Description

Written specifically for business students, this best-selling, jargon-free textbook highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor's expectations. Easy to navigate and full of practical advice, it shows you how to choose a topic and write a proposal, with easy to follow tips and detailed screenshots and diagrams. Key student features include: 'You're the Supervisor' sections - helps students to meet learning objectives 'Common questions and answers' - real-world advice on how to tackle common challenges Examples from different types of international businesses Detailed guidance on software packages such as SPSS Student case studies Annotated further reading Accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students' multiple choice questions to test progress. A must-have title for all business and management students; this is the ideal companion for achieving success in your research project.

Contents

1. An Introduction to Business Research 2. Developing a Research Topic 3. Conducting a Literature Review 4. Addressing Ethical Issues 5. Establishing a Research Design 6. Primary Data Collection 7. Using Secondary Data 8. Sampling 9. Analyzing Quantitative Data 10. Analyzing Qualitative Data 11. Writing up and Presenting Your Research

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