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Economics for Business 8th edition


Economics for Business 8th edition

Paperback by Sloman, John; Garratt, Dean; Guest, Jon; Jones, Elizabeth

Economics for Business

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ISBN:
9781292239279
Publication Date:
11 Mar 2019
Edition/language:
8th edition / English
Publisher:
Pearson Education Limited
Pages:
768 pages
Format:
Paperback
For delivery:
New product available - 9781292440118
Economics for Business

Description

Everything you need to know about the methods and techniques for successful economic decisions in the business environment, in one market-leading text. Economics for Business, 8th edition by Sloman, Garratt, Guest & Jones is an essential introduction to the subject, aiming to help you get a solid grasp of the economic principles for successful decisions in the business environment. Accessible and easy to read, the book demonstrates how you can use economic concepts to understand problems surrounding the business environment, broaching issues of production processes, location, employability, the nature of the market, and competition. The latest edition elaborates on various circumstances and factors that could impact successful decisions and affect businesses, from changes in government policies and regulations to additional factors such as Brexit, the World Trade Organization (WTO), and the International Monetary Fund (IMF). The eighth edition combines a clear, engaging writing style with a wealth of pedagogical features to support learning and organise your studying. The chapters begin with a presentation of the issues covered and end with a summary, giving you an overview of the learning objectives and helping you in the exam revision process. Further features include the 'Definition Analysis' boxes and the 'Pause for Thought' questions, encouraging reflection and understanding on the topics. A plethora of real-life case studies based on smaller, and larger-scale businesses give a practical understanding of the economic issues in different business environments. With its focus on critical thinking development and employability, this edition is a must-read guide that will give you valuable tools for your future career in the field. Students, you can now further engage with the content via the Revel® edition for this text, a new interactive resource to support teaching and learning, offering you a fully digital experience.

Contents

Brief Contents About the authors Preface Publisher's acknowledgements PART A BUSINESS AND ECONOMICS The business environment and business economics Economics and the world of business Business organisations PART B BUSINESS AND MARKETS The working of competitive markets Business in a market environment PART C BACKGROUND TO DEMAND Demand and the consumer Behavioural economics of the consumer Firms and the consumer PART D BACKGROUND TO SUPPLY Costs of production Revenue and profit PART E SUPPLY: SHORT-RUN DECISION MAKING BY FIRMS Profit maximisation under perfect competition and monopoly Profit maximisation under imperfect competition Alternative theories of the firm PART F SUPPLY: ALTERNATIVE STRATEGIES An introduction to business strategy Growth strategy The small-firm sector Pricing strategy PART G THE FIRM IN THE FACTOR MARKET Labour markets, wages and industrial relations Investment and the employment of capital PART H THE RELATIONSHIP BETWEEN GOVERNMENT AND BUSINESS Reasons for government intervention in the market Government and the firm Government and the market PART I BUSINESS IN THE INTERNATIONAL ENVIRONMENT Globalisation and multinational business International trade Trading blocs PART J THE MACROECONOMIC ENVIRONMENT The macroeconomic environment of business The balance of payments and exchange rates The financial system, money and interest rates Business activity, unemployment and inflation PART K MACROECONOMIC POLICY Demand-side policy Supply-side policy International economic policy Web appendix Key ideas Glossary Index

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