Skip to main content Site map

Research Methods for Business Students (ePub eBook) 8th New edition


Research Methods for Business Students (ePub eBook) 8th New edition

eBook by Thornhill, Adrian/Saunders, Mark N. K./Lewis, Philip

Research Methods for Business Students (ePub eBook)

£43.99

ISBN:
9781292208800
Publication Date:
15 Jan 2020
Edition:
8th New edition
Publisher:
Pearson
Pages:
872 pages
Format:
eBook
For delivery:
Download available
Research Methods for Business Students (ePub eBook)

Description

From the first steps into your research to the successful completion of your project report, this textbook is the ultimate guide for students in Business and Management. Research Methods for Business Students, 8th edition by Saunders, Lewis, and Thornhill, is the definitive textbook for students conducting a research-led project or dissertation. This market-leading text has sold over 400.000 copies so far and provides excellent coverage on the entire process. From choosing your topic and critically reviewing the literature to designing, writing, and presenting your research, this latest edition is structured to guide you through the whole methodology, answering key questions such as: How do I choose my topic and design the research? How do I collect and analyse my data? When and what do I need to write? With the 8th edition, you will discover, among others: Chapters fully updated, incorporating visual methods throughout the text, along with detailed insights on the methodology of drafting your critical literature review. Successful methods of observation research, collecting data using diaries, online survey tools, audio recordings, and visual images. Ways to prepare and present an academic poster. New cases that use up-to-date scenarios at the end of each chapter. Boxed examples of research methods in the news. A glossary of clear definitions for over 700 research-related terms. Practical guidance and opportunities to check your learning and self-reflect, enabling you to progress your own research. Teach-yourself guides to research software practice data sets. This comprehensive textbook offers a thorough analysis of the research design and process from a technical and methodological point of view, guiding you through the ways and techniques to successfully complete and present your work. This edition is also available in Revel. Revel is Pearson's newest way of delivering respected content. Fully digital and highly engaging, Revel replaces the textbook and gives you everything you need for the course. Informed by extensive research on how people read, think, and learn, Revel is an interactive learning environment that enables you to read, practice, and study in one continuous experience for less than the cost of a traditional textbook. Pearson, the world's learning company.

Contents

1 Business and management research, reflective diaries and the purpose of this book 2 Choosing a research topic and developing your research proposal 3 Critically reviewing the literature 4 Understanding research philosophy and approaches to theory development 5 Formulating the research design 6 Negotiating access and research ethics 7 Selecting samples 8 Utilising secondary data 9 Collecting data through observation 10 Collecting primary data using research interviews and research diaries 11 Collecting primary data using questionnaires 12 Analysing data quantitatively 13 Analysing data qualitatively 14 Writing and presenting your project report Bibliography Glossary

Accessing your eBook through Kortext

Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.

In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.

To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.

This is a Kortext title - click here to find out more This is a Kortext title - click here to find out more

NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).

Back

JS Group logo