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Entrepreneurship and Small Business: Start-up, Growth and Maturity 4th ed. 2016


Entrepreneurship and Small Business: Start-up, Growth and Maturity 4th ed. 2016

Paperback by Burns, Paul

Entrepreneurship and Small Business: Start-up, Growth and Maturity

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ISBN:
9781137430359
Publication Date:
18 Mar 2016
Edition:
4th ed. 2016
Publisher:
Bloomsbury Publishing PLC
Imprint:
Red Globe Press
Pages:
584 pages
Format:
Paperback
For delivery:
Estimated despatch 24 - 25 Apr 2024
Entrepreneurship and Small Business: Start-up, Growth and Maturity

Description

The new edition of this market-leading textbook provides a holistic introduction to the academic study of entrepreneurship and offers practical guidance for prospective entrepreneurs. Adopting a life-cycle view of a business from start-up to maturity, it explores the many stages and forms of entrepreneurship. With an international outlook and expert synthesis of both theoretical foundations and lessons from real-life business practice, the book offers a complete course guide, fostering entrepreneurial talent, thinking and skills. The author's engaging style and unrivalled expertise drawn from a long-ranging career (as an academic, accountant and entrepreneur) make the book accessible and authoritative. This is an ideal textbook for those studying Entrepreneurship or Small Business on undergraduate Business or Management degree courses, as well as on MBA programmes. It will also appeal to those looking to launch their own businesses.

Contents

PART I: ENTREPRENEURSHIP .- 1. Entrepreneurship: The Social and Business Revolution.- 2. The Economics of Entrepreneurship and Public Policy.- 3. The Entrepreneurial Character.- 4. Discovering a Business Idea.- 5. Researching and Evaluating the Business Idea.- PART II: START-UP.- 6. Start-up: Developing Your Business Model.- 7. Adding Values to the Business Model.- 8. Launching the Business.- 9. Legal Foundations.- 10. Operations and Risk.- 11. Financial Management.- PART III: GROWTH.- 12. Growth: Building the Foundations.- 13. Strategies for Growth.- 14. Financing the Business.- 15. From Business Model to Business Plan.- PART IV: MATURITY.- 16. Maturity: Success and Failure.- 17. Family Business.- 18. From Entrepreneur to Entrepreneurial Leader.- 19. Corporate Entrepreneurship.

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