The British General Election of 2015 is a must-read for anyone wanting to know how the action unfolded in the most unpredictable election for a generation. Drawing on hundreds of confidential interviews with all the key players, it offers a compelling insider's guide to the election's background, campaign, and the results which led to the formation of the first majority Conservative government in eighteen years. Designed to appeal to everyone from Westminster insiders, politics students and the wider general public, this is the authoritative account of the 2015 election. Continuing a proud Palgrave Macmillan tradition, The British General Election of 2015 is the 19th edition and celebrates the 70th year of this prestigious series.
Preface 1 I'm Afraid There is No Money: Five Years of Coalition 2 How Hard Can it Be? The Conservatives 3 Brand Failure: Labour 4 Zugzwang: The Liberal Democrats and Others 5 The Long and the Short of the SNP Breakthrough; Richard Rose and Mark Shephard 6 Roads and Car Crashes: The Election Approaches 7 Dead Cats and Bogy Men: The National Campaign 8 Different Scripts Required: Election Night 9 Margin of Error: The Polls 10 Where to Drop the Bombs: The Constituency Battle 11 The Battle for the Stage: Broadcasting; Charlie Beckett 12 Still Life in the Old Attack Dogs: The Press; David Deacon and Dominic Wring 13 Variable Diversity: MPs and Candidates; Byron Criddle 14 Out of the Blue: The Campaign in Retrospect Appendix 1: The Results Analysed; John Curtice, Stephen D. Fisher and Robert Ford Appendix 2: The Voting Statistics
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