Writing Skills for Public Relations is filled with helpful pointers and useful examples for public relations practitioners at all levels who need to make the best use of written communication. Covering both style and presentation, it addresses the dos and don'ts of English grammar, including jargon and clichs, as well as important legal considerations. Along with guidance on editing, policing house style, writing for the press, public speaking, pronunciation and good text design and layout, this fifth edition provides valuable advice on writing for online and social media. This is an essential hands-on practical guide for anyone earning a living through the written or spoken word.
Chapter - 00: Introduction; Chapter - 01: The importance of style: an overview; Chapter - 02: Trouble with plurals and possessives; Chapter - 03: Making your mark; Chapter - 04: Down with capitalism!; Chapter - 05: Cliches, jargon and other worn words; Chapter - 06: Is it easy to read?; Chapter - 07: Headlines: making them work; Chapter - 08: Dealing with figures and abbreviations; Chapter - 09: Keep it short, simple - and plain; Chapter - 10: Social media: the X-factor for PR; Chapter - 11: Writing for the media; Chapter - 12: Captions: how to handle them; Chapter - 13: Why editing matters; Chapter - 14: Skills and styles for the office; Chapter - 15: Traps, snares and pitfalls; Chapter - 16: Americanisms - the differences; Chapter - 17: The spoken word: pronunciation pointers; Chapter - 18: Principles of presentation; Chapter - 19: Writing for the web; Chapter - 20: Tone - the linchpin of reputation; Chapter - 21: Now it's annual report time; Chapter - 22: Is it legal?; Chapter - 23: Keep to the codes
Accessing your eBook through Kortext
Once purchased, you can view your eBook through the Kortext app, available to download for Windows, Android and iOS devices. Once you have downloaded the app, your eBook will be available on your Kortext digital bookshelf and can even be downloaded to view offline anytime, anywhere, helping you learn without limits.
In addition, you'll have access to Kortext's smart study tools including highlighting, notetaking, copy and paste, and easy reference export.
To download the Kortext app, head to your device's app store or visit https://app.kortext.com to sign up and read through your browser.
NB: eBook is only available for a single-user licence (i.e. not for multiple / networked users).
