This book helps managers move beyond the idea that the future of business will resemble the past and allows them to use scenarios to imagine multiple perspectives. The concepts of organizational realities, experience, and beliefs are explored to encourage and embrace change in business organizations for a successful future.
Introduction. Preparing for the Future. How Managers Think About The Future. How Organizations Think About The Future. The Impact of Culture and Cultural Assumptions on Strategy. Shaping the Future: the Emergence of Modern Scenario Techniques. Developing the Skills for Long--term Survival and Success: Principles of the Scenario Process. Scenario Planning in the Organizational Context. Scenario Planning: Taking Charge of the Future. Summary. Glossary. References. Index.
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