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ABOUT THIS BOOK
Electronic Commerce 2012 Global Edition
£59.99

ELECTRONIC COMMERCE 2012 GLOBAL EDITION

PAPERBACK BY TURBAN, EFRAIM; KING, DAVID

£59.99

ISBN
9780273761341
IMPRINT
PEARSON EDUCATION LIMITED
 
 
EDITION
7TH EDITION
PUBLISHER
PEARSON EDUCATION LIMITED
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FORMAT
PAPERBACK
PAGES
792 pages
PUBLICATION DATE
06 DEC 2011

DESCRIPTION

For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its opportunities, limitations, issues, and risksĀ all from a managerial perspective. By presenting EC through a managerial approach, this text makes the subject matter practical, relevant, and beneficial to majors and non-majors alike. To keep pace with today's ever-changing technology, the seventh edition has been streamlinedĀ removing material that's no longer relevant, while still providing students with information on the hottest topics in the field.

CONTENTS

Chapter 1: Overview of Electronic Commerce Chapter 2: E-Commerce: Mechanisms, Infrastructure, and Tools Chapter 3: Retailing in Electronic Commerce: Products and Services Chapter 4: B2B E-Commerce Chapter 5: Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce Chapter 6: Mobile Commerce and Ubiquitous Computing Chapter 7: Social Commerce Chapter 8: Marketing and Advertising in E-Commerce Chapter 9: E-Commerce Security and Fraud Protection Chapter 10: Electronic Commerce Payment Systems Chapter 11: Order Fulfillment along the Supply Chain Chapter 12: EC Strategy, Globalization, and SMEs Chapter 13: Implementing EC Systems: From Justification to Successful Performance Chapter 14: E-commerce: Regulatory, Ethical, and Social Environments Chapter 15: Launching a Successful Online Business and EC Projects