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ABOUT THIS BOOK
Exploring Innovation
£50.99

EXPLORING INNOVATION

PAPERBACK BY SMITH, DAVID

£50.99

ISBN
9780077158392
IMPRINT
MCGRAW-HILL INC.,US
 
 
EDITION
3RD EDITION
PUBLISHER
MCGRAW-HILL EDUCATION - EUROPE
STOCK FOR DELIVERY
IN STOCK
FORMAT
PAPERBACK
PAGES
360 pages
PUBLICATION DATE
16 MAR 2015

DESCRIPTION

The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life. The new edition has been fully revised and updated with a more intuitive structure to now feature: A greater emphasis on what innovation involves. A new chapter on Value Capture. Expanded coverage on Services and Process Innovations. Two new chapters covering Global and Green trends in innovation. 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.

CONTENTS

PART 1: What Is Innovation?‚ 1Introduction‚ 2Types of innovation ‚ 3Theories of innovation PART 2: What Does Innovation Involve? ‚ 4Sources of innovation ‚ 5The process of innovation ‚ 6Value capture ‚ 7Intellectual property rights PART 3: How Do You Manage Innovation? ‚ 8Innovation strategy ‚ 9Technological entrepreneurs 10Funding innovation 11Managing innovation PART 4: Developments in Innovation 12Innovation offshoring 13Green innovation 14National innovation systems References Resources Index