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READING LISTS: COURSE/MODULE TITLES

READING LIST TITLES FOR THIS COURSE/MODULE

 TITLE / AUTHORPRICERATINGBUY
Advertising Cultures (PDF eBook)ADVERTISING CULTURES (PDF EBOOK)eBook - click here for purchasing options£31.19Essential
 Creator's Guide to Transmedia Storytelling: How to Captivate and... CREATOR'S GUIDE TO TRANSMEDIA STORYTELLING: HOW TO CAPTIVATE AND...£23.99Essential
Organizations Don't Tweet, People DoORGANIZATIONS DON'T TWEET, PEOPLE DOeBook - click here for purchasing options£21.59Essential
Sherlock and Transmedia FandomSHERLOCK AND TRANSMEDIA FANDOMeBook - click here for purchasing options£78.00Essential
Social TVSOCIAL TVeBook - click here for purchasing options£22.79Essential
 Crowdfunding for Filmmakers: The Way to a Successful Film... CROWDFUNDING FOR FILMMAKERS: THE WAY TO A SUCCESSFUL FILM...£15.99Recommended
Cultural Economy (PDF eBook)CULTURAL ECONOMY (PDF EBOOK)eBook - click here for purchasing options£38.39Recommended
Cultural WorkCULTURAL WORKeBook - click here for purchasing options£19.99Recommended
Leading, Managing and Developing PeopleLEADING, MANAGING AND DEVELOPING PEOPLE£45.99Recommended
Managing Media Companies: Harnessing Creative ValueMANAGING MEDIA COMPANIES: HARNESSING CREATIVE VALUE£53.99Recommended
Media Programming: Strategies and Practices, International EditionMEDIA PROGRAMMING: STRATEGIES AND PRACTICES, INTERNATIONAL EDITION£63.99Recommended
Media WorkMEDIA WORK£18.99Recommended
 Nice Work If You Can Get It: Life and... NICE WORK IF YOU CAN GET IT: LIFE AND...£74.00Recommended
Oxford Handbook of Creativity, Innovation, and Entrepreneurship, TheOXFORD HANDBOOK OF CREATIVITY, INNOVATION, AND ENTREPRENEURSHIP, THE£190.00Recommended
SAGE Handbook of Media StudiesSAGE HANDBOOK OF MEDIA STUDIESeBook - click here for purchasing options£115.20Recommended
Strategic Management in the Media: Theory to PracticeSTRATEGIC MANAGEMENT IN THE MEDIA: THEORY TO PRACTICE£32.99Recommended
 Art of Immersion, The: How the Digital Generation Is... ART OF IMMERSION, THE: HOW THE DIGITAL GENERATION IS...£19.99Background Reading
 Audience Evolution: New Technologies and the Transformation of Media... AUDIENCE EVOLUTION: NEW TECHNOLOGIES AND THE TRANSFORMATION OF MEDIA...£28.00Background Reading
 Audience Evolution: New Technologies and the Transformation of Media... AUDIENCE EVOLUTION: NEW TECHNOLOGIES AND THE TRANSFORMATION OF MEDIA...£74.00Background Reading
Audience Studies Reader, TheAUDIENCE STUDIES READER, THE£32.99Background Reading
Audiences: Defining and Researching Screen Entertainment ReceptionAUDIENCES: DEFINING AND RESEARCHING SCREEN ENTERTAINMENT RECEPTION£42.95Background Reading
Complex TV: The Poetics of Contemporary Television StorytellingCOMPLEX TV: THE POETICS OF CONTEMPORARY TELEVISION STORYTELLING£20.99Background Reading
Convergence Culture: Where Old and New Media CollideCONVERGENCE CULTURE: WHERE OLD AND NEW MEDIA COLLIDE£17.99Background Reading
Convergence Culture: Where Old and New Media CollideCONVERGENCE CULTURE: WHERE OLD AND NEW MEDIA COLLIDE£62.00Background Reading
Fan CulturesFAN CULTURES£27.99Background Reading
Fan CulturesFAN CULTURES£85.00Background Reading
Handbook of Media AudiencesHANDBOOK OF MEDIA AUDIENCESeBook - click here for purchasing options£178.50Background Reading
 Marketing for Cultural Organizations: New Strategies for Attracting Audiences... MARKETING FOR CULTURAL ORGANIZATIONS: NEW STRATEGIES FOR ATTRACTING AUDIENCES...£41.99Background Reading
 Marketing for Cultural Organizations: New Strategies for Attracting Audiences... MARKETING FOR CULTURAL ORGANIZATIONS: NEW STRATEGIES FOR ATTRACTING AUDIENCES...£130.00Background Reading
 New Collecting: Exhibiting and Audiences after New Media Art... NEW COLLECTING: EXHIBITING AND AUDIENCES AFTER NEW MEDIA ART...eBook - click here for purchasing options£72.00Background Reading
Reaching Audiences (PDF eBook)REACHING AUDIENCES (PDF EBOOK)eBook - click here for purchasing options£19.20Background Reading
Sentiment Analysis and Opinion MiningSENTIMENT ANALYSIS AND OPINION MININGeBook - click here for purchasing options£39.35Background Reading
 Spreadable Media: Creating Value and Meaning in a Networked... SPREADABLE MEDIA: CREATING VALUE AND MEANING IN A NETWORKED...£51.80Background Reading
 Standing Room Only: Marketing Insights for Engaging Performing Arts... STANDING ROOM ONLY: MARKETING INSIGHTS FOR ENGAGING PERFORMING ARTS...£39.99Background Reading
Television Audiences Across the World: Deconstructing the Ratings MachineTELEVISION AUDIENCES ACROSS THE WORLD: DECONSTRUCTING THE RATINGS MACHINE£79.99Background Reading
Understanding Audiences and the Film IndustryUNDERSTANDING AUDIENCES AND THE FILM INDUSTRY£26.99Background Reading
Watching Films: New Perspectives on Movie-going, Exhibition and ReceptionWATCHING FILMS: NEW PERSPECTIVES ON MOVIE-GOING, EXHIBITION AND RECEPTION£21.50Background Reading