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READING LISTS: COURSE/MODULE TITLES

READING LIST TITLES FOR THIS COURSE/MODULE

 TITLE / AUTHORPRICERATINGBUY
Marketing Management, Global EditionMARKETING MANAGEMENT, GLOBAL EDITION£44.09Essential
Advertising & IMC: Principles and Practice, Global EditionADVERTISING & IMC: PRINCIPLES AND PRACTICE, GLOBAL EDITION£42.49Recommended
Business Marketing Management : B2B, EMEA EditionBUSINESS MARKETING MANAGEMENT : B2B, EMEA EDITION£48.44Recommended
 Complete Guide to B2B Marketing, The: New Tactics, Tools,... COMPLETE GUIDE TO B2B MARKETING, THE: NEW TACTICS, TOOLS,...£25.07Recommended
Consumer Behavior, Global EditionCONSUMER BEHAVIOR, GLOBAL EDITION£42.49Recommended
Contemporary Marketing (PDF eBook)CONTEMPORARY MARKETING (PDF EBOOK)eBook - click here for purchasing options£39.16Recommended
Digital MarketingDIGITAL MARKETING£39.19Recommended
Essentials of Services MarketingESSENTIALS OF SERVICES MARKETING£87.54Recommended
Fashion Marketing CommunicationsFASHION MARKETING COMMUNICATIONS£22.94Recommended
 Future of Marketing, The: Strategies from 15 Leading Brands... FUTURE OF MARKETING, THE: STRATEGIES FROM 15 LEADING BRANDS...£23.37Recommended
Integrated Advertising, Promotion, and Marketing Communications, Global EditionINTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS, GLOBAL EDITIONeBook - click here for purchasing options£36.74Recommended
Lifestyle Brands: A Guide to Aspirational MarketingLIFESTYLE BRANDS: A GUIDE TO ASPIRATIONAL MARKETING£42.49Recommended
Market Research Toolbox, The: A Concise Guide for BeginnersMARKET RESEARCH TOOLBOX, THE: A CONCISE GUIDE FOR BEGINNERS£55.25Recommended
Marketing CommunicationsMARKETING COMMUNICATIONS£36.54Recommended
Marketing Communications (PDF eBook)MARKETING COMMUNICATIONS (PDF EBOOK)eBook - click here for purchasing options£33.33Recommended
Marketing Ethics & SocietyMARKETING ETHICS & SOCIETY£33.14Recommended
Marketing ManagementMARKETING MANAGEMENT£39.94Recommended
Marketing Management: A Strategic Decision-Making ApproachMARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH£53.54Recommended
Marketing Management: An Asian PerspectiveMARKETING MANAGEMENT: AN ASIAN PERSPECTIVE£53.54Recommended
Marketing: Real People, Real DecisionsMARKETING: REAL PEOPLE, REAL DECISIONS£45.04Recommended
 MR2 (with CourseMate, 1 term (6 months) Printed Access... MR2 (WITH COURSEMATE, 1 TERM (6 MONTHS) PRINTED ACCESS...£45.04Recommended
New Rules of Marketing and PRNEW RULES OF MARKETING AND PReBook - click here for purchasing options£22.79Recommended
Principles and Practice of MarketingPRINCIPLES AND PRACTICE OF MARKETING£39.89Recommended
Principles of Direct, Database and Digital MarketingPRINCIPLES OF DIRECT, DATABASE AND DIGITAL MARKETING£45.04Recommended
Principles of MarketingPRINCIPLES OF MARKETING£47.59Recommended
Principles of Services MarketingPRINCIPLES OF SERVICES MARKETING£48.44Recommended
 Retail Marketing and Branding: A Definitive Guide to Maximizing... RETAIL MARKETING AND BRANDING: A DEFINITIVE GUIDE TO MAXIMIZING...£29.74Recommended
Services MarketingSERVICES MARKETING£185.29Recommended
Services Marketing: Global EditionSERVICES MARKETING: GLOBAL EDITION£51.84Recommended
Social Media MarketingSOCIAL MEDIA MARKETING£42.49Recommended
Strategic International Marketing: An Advanced PerspectiveSTRATEGIC INTERNATIONAL MARKETING: AN ADVANCED PERSPECTIVE£47.59Recommended
Strategy of Global Branding and Brand Equity, TheSTRATEGY OF GLOBAL BRANDING AND BRAND EQUITY, THE£102.00Recommended
Strategy of Global Branding and Brand Equity, TheSTRATEGY OF GLOBAL BRANDING AND BRAND EQUITY, THE£47.59Recommended