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READING LISTS: COURSE/MODULE TITLES

READING LIST TITLES FOR THIS COURSE/MODULE

 TITLE / AUTHORPRICERATINGBUY
Marketing Management, Global EditionMARKETING MANAGEMENT, GLOBAL EDITION£44.09Essential
Business Marketing Management : B2B, EMEA EditionBUSINESS MARKETING MANAGEMENT : B2B, EMEA EDITION£56.99Recommended
 Complete Guide to B2B Marketing, The: New Tactics, Tools,... COMPLETE GUIDE TO B2B MARKETING, THE: NEW TACTICS, TOOLS,...£29.49Recommended
Contemporary Marketing (PDF eBook)CONTEMPORARY MARKETING (PDF EBOOK)eBook - click here for purchasing options£57.00Recommended
Fashion Marketing CommunicationsFASHION MARKETING COMMUNICATIONS£26.99Recommended
 Future of Marketing, The: Strategies from 15 Leading Brands... FUTURE OF MARKETING, THE: STRATEGIES FROM 15 LEADING BRANDS...£27.49Recommended
Integrated Advertising, Promotion, and Marketing Communications, Global EditionINTEGRATED ADVERTISING, PROMOTION, AND MARKETING COMMUNICATIONS, GLOBAL EDITIONeBook - click here for purchasing options£36.74Recommended
Lifestyle Brands: A Guide to Aspirational MarketingLIFESTYLE BRANDS: A GUIDE TO ASPIRATIONAL MARKETING£44.99Recommended
Market Research Toolbox, The: A Concise Guide for BeginnersMARKET RESEARCH TOOLBOX, THE: A CONCISE GUIDE FOR BEGINNERS£51.00Recommended
Marketing Channel Strategy: International Student EditionMARKETING CHANNEL STRATEGY: INTERNATIONAL STUDENT EDITION£52.99Recommended
Marketing CommunicationsMARKETING COMMUNICATIONS£42.99Recommended
Marketing Communications (PDF eBook)MARKETING COMMUNICATIONS (PDF EBOOK)eBook - click here for purchasing options£40.00Recommended
Marketing Ethics & SocietyMARKETING ETHICS & SOCIETY£38.99Recommended
Marketing ManagementMARKETING MANAGEMENT£44.99Recommended
Marketing Management: A Strategic Decision-Making ApproachMARKETING MANAGEMENT: A STRATEGIC DECISION-MAKING APPROACH£62.99Recommended
 MR2 (with CourseMate, 1 term (6 months) Printed Access... MR2 (WITH COURSEMATE, 1 TERM (6 MONTHS) PRINTED ACCESS...£52.99Recommended
Principles and Practice of MarketingPRINCIPLES AND PRACTICE OF MARKETING£39.89Recommended
Principles of Direct, Database and Digital MarketingPRINCIPLES OF DIRECT, DATABASE AND DIGITAL MARKETING£52.99Recommended
Principles of MarketingPRINCIPLES OF MARKETING£55.99Recommended
Principles of Services MarketingPRINCIPLES OF SERVICES MARKETING£56.99Recommended
 Retail Marketing and Branding: A Definitive Guide to Maximizing... RETAIL MARKETING AND BRANDING: A DEFINITIVE GUIDE TO MAXIMIZING...£34.99Recommended
Services MarketingSERVICES MARKETING£217.99Recommended
Services Marketing, International EditionSERVICES MARKETING, INTERNATIONAL EDITION£66.99Recommended
Services Marketing: Global EditionSERVICES MARKETING: GLOBAL EDITION£60.99Recommended
Social Media MarketingSOCIAL MEDIA MARKETING£49.99Recommended
Strategic International Marketing: An Advanced PerspectiveSTRATEGIC INTERNATIONAL MARKETING: AN ADVANCED PERSPECTIVE£55.99Recommended
Strategic MarketingSTRATEGIC MARKETING£61.99Recommended
Strategy of Global Branding and Brand Equity, TheSTRATEGY OF GLOBAL BRANDING AND BRAND EQUITY, THE£115.00Recommended
Strategy of Global Branding and Brand Equity, TheSTRATEGY OF GLOBAL BRANDING AND BRAND EQUITY, THE£52.99Recommended
The New Rules of Marketing and PR (ePub eBook)THE NEW RULES OF MARKETING AND PR (EPUB EBOOK)eBook - click here for purchasing options£22.79Recommended