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Reading lists: Retail Management and Marketing


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Reading lists: Retail Management and Marketing

Reading list titles for this course/module

 
Product name
Price
Rating
Buy
Data Mining Techniques in CRM (PDF eBook)
DATA MINING TECHNIQUES IN CRM (PDF EBOOK)

Tsiptsis, Konstantinos K./Chorianopoulos, Antonios

£67.95
Core Text
DNA of Customer Experience, The: How Emotions Drive Value
DNA OF CUSTOMER EXPERIENCE, THE: HOW EMOTIONS DRIVE VALUE

Shaw, C.

£46.74
£49.99
Core Text

Principles of Retailing (PDF eBook)
PRINCIPLES OF RETAILING (PDF EBOOK)

Fernie, John/Fernie, Suzanne/Moore, Christopher

£79.99
Core Text
Retail Marketing Management: Principles and Practice (PDF eBook)
RETAIL MARKETING MANAGEMENT: PRINCIPLES AND PRACTICE (PDF EBOOK)

Goworek, Helen/McGoldrick, Peter

£43.99
Core Text

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