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Reading lists: Principles and Practice in Marketing


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Reading lists: Principles and Practice in Marketing

Reading list titles for this course/module

 
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Price
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Principles and Practice of Marketing
PRINCIPLES AND PRACTICE OF MARKETING

Jobber, David; Ellis-Chadwick, Fiona

£48.44
Core Text
Principles of Marketing: A Value-Based Approach (PDF eBook)
PRINCIPLES OF MARKETING: A VALUE-BASED APPROACH (PDF EBOOK)

Gbadamosi, Ayantunji/Bathgate, Ian/Nwankwo, Sonny

£62.99
Core Text

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